The Ontario Jockey Club has picked Toronto’s Ranscombe & Co. to handle advertising for two of its racetracks – Woodbine Racetrack, in Toronto, and Mohawk Raceway, in Campbellville.

Media buying for the ojc stays with Genesis Media.

Ranscombe launched an ad campaign June 20 consisting of newspaper and radio, with outdoor to break in August.

New creative strategy will focus on the beauty and athleticism of the racehorses.