– Braun Canada has consolidated its $4 million media buying and planning assignment with its creative agency, Lowe SMS, of Toronto. The job was previously handled by Media Buying Services, also of Toronto.
– The Campbell Soup Company has named Onyx Marketing Group, of Toronto, its agency-of-record for corporate promotions.
– The Canadian Electrical Association has hired bcp, in Toronto, to handle its $1.5 million national account.
– Goodyear Canada, Engineered Products Division, has selected Campaign House, of Toronto, for its business. Due North handles Goodyear’s Consumer Division.
– Fuji Graphic Systems Canada, Fuji’s pre-press and printing division, has chosen Elliott Sinclair Communications, of Toronto, to handle all communications and advertising.
– Hershey Canada has chosen Bozell Palmer Bonner, of Toronto, to handle creative for a brand portfolio resigned by MacLaren Lintas last November, which includes Oh
Henry!, Reese, Skor and Twizzlers. Media placement for the $4 million business is handled by Media Buying
Services, also of Toronto.
– Loyalty Management Group, the company behind the Air Miles program, has moved its business to Young & Rubicam Toronto, from DDB Needham, including its direct marketing unit, Wunderman Worldwide, and National Public Relations, of Toronto, and Saint-Jacques Vallee Young & Rubicam, of Montreal.