Hewlett-Packard (Canada) is targeting business with a print campaign launched in April issues of trade and business publications.
The campaign links Hewlett-Packard personal computers, printers and other products together under the ‘HP Connects’ banner.
Doug Garnett, Hewlett-Packard marketing communications manager, says previous advertising had a single product focus.
Garnett says the new campaign has unified the brand around Hewlett-Packard’s strength – the network connectivity capabilities of its products, which allow business to share and manage information easily.
Advertising runs through November, with new work being added in June.
The campaign comes from Saatchi & Saatchi Advertising, of Toronto. PS
