Health Canada has completed its social marketing review, choosing four firms to handle five national programs.
These are not advertising assignments.
The companies have been mandated to define sponsorship and promotion potential, and find corporate sponsorship for each program.
The budget for the five programs is more than $3 million, but that is a ceiling figure, and not the amount to be spent on the projects.
From a short-list of 11, the four winners and their assignments are: Communications Jean Lafleur of Montreal, anti-smoking; Storgaard & Associates of Ottawa, Vitality and Brighter Futures; Hill & Knowlton of Ottawa, Healthy Environment program and Manifest Communications of Toronto, the national drug strategy.
Health Canada first began the review May 1993.
It was cancelled before completed, and retendered last August through the government’s Open Bidding System, a subscription service of Government Services Canada. PS
