U.S. marketing firm Creative Marketing International has opened a Canadian office based in Toronto.
Chris Cathcart, former group account director and director of client services at Vickers & Benson Advertising, is running the operation as senior vice-president of cmi and director, Canada.
Before working at v&b, Cathcart was with McCann-Erickson Advertising, Hayhurst Advertising (now Saatchi & Saatchi Advertising), Ogilvy & Mather and Cooper Canada.
In the u.s., cmi has an advertising division, but is most known for its automotive marketing division.
That unit handles direct response and events for clients Ford, General Motors, Dodge, Nissan, Honda, Lexus and Toyota.
In Canada, cmi wants to broaden its base to include entertainment and sports clients.
cmi has offices in Atlanta, Chicago, Detroit, Sacramento, Calif. and Sarasota, Fla. PS
