Companies like Amazon and Google are very big on telling people all the impressive things their smart speakers can do, but for some brands the best thing to do in a complicated, fast-moving world is to keep it simple.
Brazilian brewer Skol and its more nightlife-oriented brand Skol Beats created its own bottle-shaped personal assistant (dubbed “Smart Beats”) that comes pre-loaded with skills only related to partying. If you’re planning a night out, it can give you suggestions for a new club to visit, or send messages to friends and give them directions. If you’re looking to have a house party, it can play music, give you recipes for cocktails or place an order of Skol Beats for delivery.
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Skol worked with Wieden+Kennedy São Paulo and MediaMonks on the project, which made a limited number of the speakers available to consumers through a contest.
