Molson Breweries has invited four of its agencies to pitch for a special project.
Freda Colbourne, director of corporate communications, confirmed the review.
Colbourne says the project is in the development stage and there is no scheduled time-frame for its completion.
She says the project may never come to fruition.
The four Toronto agencies involved are FCB Canada, Vickers & Benson Advertising, BBDO Canada and Young & Rubicam.
Conspicuously absent is MacLaren:Lintas, the long-standing lead Molson agency. PS
