CIBA Vision Canada has hired Toronto healthcare agency Remtulla + Associates to handle advertising and media for its opthalmic medicines.
The assignment includes Voltaren Optha and the launch later this month of a product for dry eyes. Four more product introductions are scheduled for 1993-94.
Mark Swithenbanks, Remtulla director of client services, will be working on the new account.
Swithenbanks recently joined the agency after a seven-year stint at MacLaren:Lintas.
CIBA Vision, which also makes contact lenses and lens care products, is a division of CIBA-GEIGY Canada of Mississauga, Ont. PS
