Calling the move a cost-saving measure, Hewlett-Packard (Canada) has consolidated its advertising with Saatchi & Saatchi of Toronto after assigning the agency part of its printer business earlier this year.
During the next three months, SMW Advertising, the agency which has had the account for the last 10 years, will complete projects under way.
New projects
New projects, media buying and planning have been transferred to Saatchi.
In January of this year, Hewlett-Packard split its advertising assignment for printers when it hired Saatchi for the HP DeskJet family of printers, while LaserJet printers and the remainder of Hewlett-Packard’s computer products stayed with smw. PS
