Consumers Distributing has awarded its advertising account, estimated at more than $3.5 million, to Enterprise Advertising in Toronto.

From 1983 until earlier this year, the business was with Saffer Advertising.

Consumers sells household merchandise, sporting goods and jewelry through its chain of 228 catalogue stores, netting more than $1 billion in sales annually.

The Toronto-based company handles its catalogue, flyers and some newspaper advertising in-house. PS