This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.April 1992 – April 1993
Business-English
Canadian Business, Fin. Post Mag., Report on Business, Profit
IBM 100
Toyota 68
Chrysler 55
Canon 50
GM 42
Telecom 40
Compaq 40
Cadet 36
Gov’t. of Canada 29
Leisure-English
Destinations, Equinox, Goodlife, Harrowsmith, Cdn. Geo, City & Country, Homes, Select Homes Food, Cdn. House & Home
GM 74
Toyota 69
Ikea 64
Chrysler 62
Unilever 44
Moen 40
Marnier LA 27
Nissan 24
Dow 23
Nikon 23
General-French
L’Actualite, Selection, TV Hebdo
Atlas Editions 108
Toyota 81
Mazda 77
Columbia House 64
GM 63
Unilever 57
Kraft 55
Grolier 55
Radio Quebec 52
Ikea 46
Pub. Charlesroi 46
Outdoor-English
Angler and Hunter, Ont. Out of Doors, Outdoor Canada
Bass N Buddy 32
Yamaha 31
Dupont 24
Seagram 20
GM 17
FBM Dist. 16
Bradford Exchange 14
Toyota 14
Brunswick 12
Suzuki 12
Business-French
A+, Commerce, PME Magazine
Toyota 65
Province of Quebec 40
Chrysler 39
Telecom 30
Northern Telecom 28
Desjardins 27
GM 25
Canon 25
IBM 24
VW 22
This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business to business publications each month. Publishers, advertisers or agencies wishing more information should contact Howard Firestone at (416) 620-1965.
