The ontario Honda Dealers’ Association has five shops on its short-list, and next week expects to name one agency to handle the business for its 75 member companies.

The assignment is currently split between two agencies.

Advertising for Toronto’s 21 Metroland Honda dealers has been taken care of by Ryan MacDonald Edwards since last March.

At that time the account was reported at $2 million.

The work for the remaining Ontario dealers has come from the Toronto office of Halifax-based Matheson Blom and Associates.

MBA is also the agency for the Atlantic Zone Honda dealers’ group. PS