The c-i-l Dulux account, worth $1.4 million, has switched from MacLaren:Lintas to Saatchi & Saatchi, Toronto.

The agency change in Canada is part of ICI Paints North America’s plan to reposition for North American free trade with the help of Saatchi & Saatchi New York.

The Cleveland, Ohio-based maker of Glidden Spred and, in Canada, C-I-L Dulux brand paints has hired the u.s. agency to develop marketing strategies that will grow its brands throughout North America.

Dave Wilkinson, director of marketing for ICI Paints (Canada), says this could include the introduction of the c-i-l brand into the U.S.