We deliberated long and hard over the name for our first socially conscious, eco-friendly awards. It had to suggest change, speak to ROI effectiveness and reflect a certain level of, well, goodness. It also had to attract entries from marketers serious about improving the environment, bettering communities,
promoting a cause – and believably stand for something. No small feat, but it must have worked.
Our inaugural winners have all impressively taken on diverse causes. What these CSR programs exemplify speaks to the do-gooder in us all, because when a worthy cause meets well-conceived action, the result is nothing short of inspiring.
How we did it
In March, marketers were invited to submit a case study outlining their brand’s successful CSR program, with a focus on the last calendar year. Those that made it through the editorial cut were then reviewed by our judges. The highest average score – for elements ranging from awareness and uniqueness, to brand DNA fit, legs and results – was crowned our cause + action winner.
