MARKETERS

Montreal-based Reebok Canada Footwear and Apparel has added two to its sales and marketing team. Shelley Fisher joins as marketing director. She was last president of Mad Science Group, a youth science events company. Marc Beaudoin becomes group sales director. Before joining Reebok in 2005, he was sales director at SP Apparel. Last year, Adidas purchased Reebok, and Len Rhodes, who was promoted to the VP/GM role in August, says the sneaks merger hasn’t impacted marketing support, and that there’s ‘total dedication to each of the brands.’ Rhodes, who was previously VP, global marketing for the Reebok Hockey division, adds that his team is currently working on its 2007 marketing plan: ‘Expect programs at a macro level from coast to coast,’ he says, with a strong tie-in to retail. Toronto-based The Hive Strategic Marketing is the company’s AOR.

Toronto-based Grand & Toy has hired Kevin Edwards as VP, marketing. He was previously VP marketing at Jamieson Vitamins. Part of Edwards’ role will be to reposition the brand, along with Publicis Canada which has just been brought on as AOR.

Grand & Toy was founded in 1882 and has over 50 stores across the country.

AGENCIES

Hot creative team Pete Breton and Dave Douglass have jumped to Cossette Toronto from Taxi where they worked on such clients as Rickard’s and Worldwide Short Film Festival. They will be VP group CDs. This is another coup for the agency which has also recently hired Darren Clarke and Daniel Vendramin from Downtown Partners and Tom Greco and Colin Brown from Bensimon Byrne.

Tribal DDB has promoted Dré Labre to CD. In a year, the Toronto office has doubled in size to 16. Labre was previously an associate CD at the agency, which he joined in 2004.

Copywriter Jonathan Careless, who has worked at Zig, Taxi and MacLaren on such brands as Mini and Ikea, is now with TBWAToronto. In 2002, while at Taxi, Careless scored the top copywriter slot in strategy’s Creative Report Card.