Chalk up another win for Doug & Serge, they just landed Canada Goose. The extreme weather outerwear company made the announcement following an RFP process that it says a number of agencies participated in.
“To help take our brand to the next level we sought out an agency partner that really understood our brand and shared our values,” said Dani Reiss, president/CEO, Canada Goose, in a release. “We were very impressed with Doug & Serge. They demonstrated a deep understanding of what makes Canada Goose one the world’s most admired brands and they presented themselves as a strong, united and resourceful team.”
The company has tasked the agency with building its brand’s reputation both domestically and internationally.
“It is a great honour for us to have been selected to help build the global reputation of such an iconic and authentically Canadian brand,” said Serge Rancourt, COO, Doug & Serge, in a release. “Their current tagline says it all about this brand, ‘Ask Anyone Who Knows.’ They are recognized globally as being the leader in high-functioning cold weather clothing. We look forward to helping tell the Canada Goose story from the point of sale through to socially building the community of Canada Goose worldwide.”
Photo: Samenstellin, Flickr Creative Commons
