Articles Tagged ‘canada goose’

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Canada Goose taps artists to reconnect to the physical world

The parka brand fills its reopened store windows with art to inspire customers to venture outside again.

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Canada Goose to refocus marketing investment

Despite a need to cut costs, the outerwear brand says strong ecommerce and DTC channels puts it in a good place for recovery.

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How brands show what actually matters to them

When comparing it to how they reacted to the pandemic, brands’ response to racism and police violence can be very telling.

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A celebration of corporate kindness

How companies like Labatt, Vans, Knix and Endy are easing feelings of isolation through solidarity.

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When pivoting manufacturing makes sense for a brand

Canada Goose and Knix are the latest companies to use their resources to address medical supply shortages.

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2019 Brand of the Year: OVO started from the bottom…

Now October’s Very Own is creating hype at a level Canadian brands rarely see.

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Canada Goose celebrates global communities

A new docu-series features three heroes who are ‘breaking boundaries’ and connecting with the outdoors.

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2019 SIA Awards: Sensorial stunts

Activations for Canada Goose, Upper Canada Mall, Quebec Milk Producers, Uniqlo, Interval House, Fondation Emergence and Fountain Tire all rose above the rest at the SIAs.

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Canada Goose aims to celebrate and support Inuit craftsmanship

A limited edition parka collection is part of a CSR effort to give back to a place at the core of the brand: Canada’s North.

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Canada Goose focuses on human bonds in first holiday campaign

The outerwear brand shows its adventurous ambassadors with the people whose connections helped them get where they are today.

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Enter the Parka Wars

Here’s how three Canadian companies are targeting tribes to build global brand cred.

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Canada Goose embraces the winter weather

The outerwear brand celebrates the season with a giant crest in the snow of the Rockies.

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Marketing C-Suite’s most-read stories of 2017

The stories that caught readers’ attention and the senior-level appointments that made waves.

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AOY Gold: Cossette’s strategic approach

Multidisciplinary work teams, a multi-year innovation plan and combining strategy and creative have helped the agency stay on top.

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Canada Goose’s CMO talks venturing beyond the parka

Jackie Poriadjian-Asch on why knitwear is the next step for the expanding brand.