Articles Tagged ‘canada goose’
Canada Goose to slash marketing investment
Despite a need to cut costs, the outerwear brand says strong ecommerce and DTC channels puts it in a good place for recovery.
How brands show what actually matters to them
When comparing it to how they reacted to the pandemic, brands’ response to racism and police violence can be very telling.
A celebration of corporate kindness
How companies like Labatt, Vans, Knix and Endy are easing feelings of isolation through solidarity.
When pivoting manufacturing makes sense for a brand
Canada Goose and Knix are the latest companies to use their resources to address medical supply shortages.
2019 Brand of the Year: OVO started from the bottom…
Now October’s Very Own is creating hype at a level Canadian brands rarely see.
Canada Goose celebrates global communities
A new docu-series features three heroes who are ‘breaking boundaries’ and connecting with the outdoors.
2019 SIA Awards: Sensorial stunts
Activations for Canada Goose, Upper Canada Mall, Quebec Milk Producers, Uniqlo, Interval House, Fondation Emergence and Fountain Tire all rose above the rest at the SIAs.
Canada Goose aims to celebrate and support Inuit craftsmanship
A limited edition parka collection is part of a CSR effort to give back to a place at the core of the brand: Canada’s North.
Canada Goose focuses on human bonds in first holiday campaign
The outerwear brand shows its adventurous ambassadors with the people whose connections helped them get where they are today.
Enter the Parka Wars
Here’s how three Canadian companies are targeting tribes to build global brand cred.
Canada Goose embraces the winter weather
The outerwear brand celebrates the season with a giant crest in the snow of the Rockies.
Marketing C-Suite’s most-read stories of 2017
The stories that caught readers’ attention and the senior-level appointments that made waves.
AOY Gold: Cossette’s strategic approach
Multidisciplinary work teams, a multi-year innovation plan and combining strategy and creative have helped the agency stay on top.
Canada Goose’s CMO talks venturing beyond the parka
Jackie Poriadjian-Asch on why knitwear is the next step for the expanding brand.
Retail in brief: Canada Goose looks beyond our borders
Plus, a legacy Ontario brand tries a boutique approach and Montreal to welcome a new sporty shop.
