Finger Lickin’ Good. Colonel Sanders. The Bucket. There aren’t many brands that have the punching power of KFC. In most markets, the QSR is a top category player. In Canada, however, KFC is looking to make a comeback. The brand is on a mission to embed itself in today’s cultural moments, all while staying true to its DNA. To learn how to challenge category conventions and allow communications to be the pacesetter of business transformation, join KFC Canada CMO Katherine Bond-Debicki as she shares a sneak peak at the inner workings of the brand and its learnings so far.
Updating a classic: How KFC is leaning into pop culture to create new touchpoints
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