Rethink led the way for Canadian agencies at this year’s One Show, picking up eight Gold Pencils for its work with Kraft Heinz and Coors Light.
The agency picked up four of its awards for the “Heinz Ketchup Fraud” campaign for Kraft Heinz, being recognized in categories celebrating Direct Marketing (Integrated/Omnichannel Campaign), Out of Home (Billboards & Transit – Series), and Print & Promotional (for both Newspaper – Series and Single).
Rethink also won a Gold Pencil with Kraft Heinz for Experiential & Immersive – Physical Products, for its “Heinz Ketchup and Seemingly Ranch” campaign.
The agency’s “Coors Lights Out” campaign for the popular beer brand also picked up three Gold Pencils for Out of Home (Billboards & Transit – Single), Print & Promotional (Physical Products & Apparel) and Social Media (Stunts & Activations).
FCB Canada was also well-awarded in this year’s Gold Pencils with five wins for its Adidas “Runner 321” campaign. The agency was recognized for Creative Effectiveness (CSR), Cultural Driver (Popular Culture Impact), Experiential & Immersive (Brand Partnerships), Health & Wellness (Public Relations) and Public Relations (Community Building).
Rounding out the Canadian Gold Pencil winners were Angry Butterfly, picking up two Integrated/Omnichannel awards for its “Next to Stok’d” campaign for Stok’d Cannabis, and Dentsu Creative Canada winning a Gold Pencil for Creative Use of Data (Real-Time Data) for its “Inflation Cookbook” campaign for SkipTheDishes.
A total of 184 Gold Pencils were awarded to agencies, studios, brands, production companies and designers from 50 countries. Canadian agencies picked up 16 Gold Pencils in all.
The complete showcase of One Show 2024 Pencil winners can be found on its website. The One Show 2024 Best of Show, Best of Discipline and special awards will be handed out on Friday (May 17) at a gala awards ceremony in New York to close Creative Week 2024. The One Show 2024 Global Creative Rankings will be announced on May 24.
