Everyone who “gets” advertising got to celebrate it in the hallowed halls of music venue Rebel on Tuesday evening for the 103rd Marketing Awards. Because if you’re going to win gold, you might as well do it where Bieber belted ballads.

The first of only two Best of Show awards was awarded to Courage for Skyscanner’s “Trollboards: Dallas to Cancun.” The agency picked up the coveted prize in the Advertising category and was also awarded the most Gold medals across the distinct Marketing Awards categories, picking up 11 for clients Skyscanner, KFC, CIBC, Skip and Nescafe.

The second Best of Show, as well as a Gold, was bestowed upon the teams at Broken Heart Love Affair and Revolver Films for the ROM’s “Opera” film in the Craft category. BHLA was also given a Gold for the self-promotional “Lasagna” work that was created for strategy‘s Agency of the Year evening gala.

Meanwhile, Rethink’s “Sport Your Period” campaign for Knix was awarded two M for Mpacts – one in Advertising and another in Design – a special jury prize that is only given to work that has made a significant positive impact on society or culture. They also added Gold trophies to their mantle for clients Knix, Kraft Heinz and Molson Coors.

Following close behind Courage in number of Golds was Lg2, which snagged seven for Halo Dental Technologies, Dans La Rue, Ministère de l’Éducation, CHU Sainte-Justine Foundation and SAAQ.

Joining the winners’ circle was Elspeth Lynn, Lorraine Tao and Terry O’Reilly, who were named this year’s Hall of Marketing Gold inductees. Selected by a board of marketing experts led by chair Steve Mykolyn, the luminaries were recognized for their contributions to the industry’s culture of creativity while elevating Canada on the world stage.

To see all of this year’s Marketing Award winners – including Silver, Bronze and Merit – visit the program website here.