The bar for brand excellence keeps rising, and strategy is once again looking to celebrate the companies that are not just keeping pace, but setting the standard.

This year’s Brand of the Year awards will spotlight the organizations that have shown strategic vision and execution, whether through repositioning, transformative marketing or long-term brand-building that’s paid off in a big way.

Winners could include brands that have steadily evolved over the past few years, laying the groundwork through initiatives like digital transformation, loyalty innovation, or CSR leadership. Or they might be newer disruptors with smart market plays. Either way, the submission should show how these efforts have elevated brand and business metrics, increasing sales, market share or category leadership.

If you work for, or with, a brand that’s achieved substantial growth, market disruption, and/or raised the bar in your category, submit a 500-word case outlining how it meets the above criteria to content director, editor Jennifer Horn (jhorn@brunico.com). Deadline for submissions is July 18.

Once submissions have been received, the editorial team will select the Brands of the Year to be featured in strategy’s Fall print issue.