Christina with your Coke?
When you go to see a film these days, you can’t help but feel cheated. Beyond the quality of entertainment the studios are pumping out, it’s a bit disconcerting when, after shelling out $5 for a Coke, your reward is that ‘cool’ Bad Boys II plastic cup.
A company out of Atlanta, Ga. called LidRock is looking to change all that by inserting mini-CDs in the lids of soft drink cups in movie theatres across the U.S. Right now the company is plugging new indie pop artist Rachel Farris by putting the discs, enhanced with audio and video footage, in 4.8 million drink containers. While a dousing of fountain soda isn’t likely to improve the sound quality of a wailing Christina Aguilera, it may help consumers feel they’re getting their five bucks worth.
The lighter side of dismemberment
Those nasty kings of gross-out fun, the Garbage Pail Kids, are set to make a comeback. The sticker-and-gum sets from the New York-based Topps Co., featuring kids getting in touch with their bodily functions, are returning later this summer. The Kids, which were a huge success in the ’80s as the controversial rivals of the ever-cute Cabbage Patch Kids, inspired a movie and plenty of licensed merchandise.
The new series has been updated for the youth of today, with the piercing-laden ‘Metallic Alec,’ and the plunger-toting wizard ‘Harry Potty.’
‘I think gross-out has always been and will always be of interest to kids,’ says chairman of Topps, Arthur T Shorin, of the relaunch. ‘Garbage Pail Kids deals with bodily functions and death and dismemberment, which kids are very much aware of, but deals with it in a very humorous way, which helps kids confront these things.’
