As the year draws to a close, it’s time once again to address that most burning of questions: Which Canadian agency performed the best on the 2001 awards circuit?
O.K., so you guessed. It’s Palmer Jarvis DDB. Again. Not only did the agency score highest on the 2001 Creative Report Card overall – for the fifth straight year – but when we focused in on particular media, the agency led the way in three out of the five categories.
Not surprisingly, the individual creatives who work for PJ also made a strong showing, with veteran copywriter Alan Russell taking top prize in his field for the fifth year running, this year joined by art director and partner-in-crime Cosmo Campbell.
But while PJ’s win may not shock, there has been some real movement in the ranks just below top spot. Taxi has motored up to snag a very firm second place overall, as well as topping the ranks in the magazine and newspaper media categories.
This is quite a leap from Taxi’s fourth place ranking last year, and even more impressive is the fact that Taxi’s creative director (advertising) Zak Mroueh has landed on top of creative director heap for the first time ever, thus ending Chris Staples’ four-year reign.
Other creatives burdened with a hefty amount of hardware include Taxi’s Paul Lavoie (who took enough time out from his presidential duties to join Zak at the top of the CD list), Taxi art director and copywriter Christina Yu, and the Palmer Jarvis art director/copywriter team of Rich Pryce-Jones and David Chiavegato, who topped both the TV and radio categories (unfortunately for PJ, both just announced they’re moving to join Labatt’s new agency).
How we do it
Strategy’s Creative Report Card was established in 1989 to give the marketing community a feel for which agencies, clients and creatives brought home the most honours at awards shows over the preceding 12 months. We do this by keeping a running total of the awards won by every client, agency, creative director, art director and copywriter in Canada via a massive database, which includes almost 10,000 entries when complete.
To acknowledge the fact that it’s harder to bring home a Gold Lion from Cannes than it is to win top prize at a regional show, Strategy has developed a grading system that weights wins by the relative importance of each awards program. In other words, international shows are weighted higher than national shows, which in turn, are weighted higher than regional shows. Within each show, of course, a gold is worth the most points and a merit the least.
A running total was set up for each agency, client, creative director, art director and copywriter in Canada, and this total was updated every time that agency, client or creative won an award. The scores in this report represent the total for the year.
To avoid favouring some media over others, and to make the gargantuan task of tracking the wins more manageable, this year we dropped medium-specific shows such as the Extras, Bessies, Crystals and Billis in favour of international shows where Canadians are continuing to impress juries from around the world.
Here are the shows that now count towards the Creative Report Card scores:
Domestic Competitions
International Competitions
Creatives who wear more than one hat were assigned points based on the title listed in an awards annual for each win. Thus a creative would add to his or her running creative director score whenever he or she was listed under that title in an annual, and would have a separate running total for prizes won as a copywriter. It should also be noted that awards won in media such as direct marketing and interactive did count toward the overall total, even though we did not have the space to break out the winners for every medium in this report.
Believe it or not, many creatives have moved on to different agencies (or freelance work) since winning awards. For consistency’s sake, these creatives are generally listed with the most recent agency for which they won an award.
As always, this year’s scores mainly reflect last year’s work, and these scores are by no means supposed to be an indication of ability. Unless you’re one of those people who think that the best agencies, clients and creatives really do win the most awards.
Special thanks to Andrew Wells for maintaining this year’s Creative Report Card database.
Top of the Class
Overall
Advertising agency
Palmer Jarvis DDB
Client
Labatt Breweries of Canada
Creative director
Zak Mroueh, Taxi
Art director
Cosmo Campbell, Palmer Jarvis DDB
Copywriter
Alan Russell, Palmer Jarvis DDB
Television
Advertising agency
Palmer Jarvis DDB
Client
Molson Breweries
Creative directors
David Chiavegato/Rich Pryce-Jones, Palmer Jarvis DDB
Art director
Rich Pryce-Jones, Palmer Jarvis DDB
Copywriter
David Chiavegato, Palmer Jarvis DDB
Magazines
Advertising agency
Taxi
Client
ABC Canada Literacy Foundation
Creative director
Zak Mroueh, Taxi
Art director
Mike Sundell, Taxi
Copywriter
Suzanne Pope, Taxi
Out-of-home
Advertising agency
Palmer Jarvis DDB
Client
TV12/KVOS
Creative director
Randy Stein, Palmer Jarvis DDB
Art director
Cosmo Campbell, Palmer Jarvis DDB
Copywriter
Alan Russell, Palmer Jarvis DDB
Radio
Advertising agency
Palmer Jarvis DDB
Client
Labatt Breweries of Canada
Creative directors
Dan Pawych/David Chiavegato/Rich Pryce-Jones, Palmer Jarvis DDB
Copywriters
David Chiavegato/Rich Pryce-Jones, Palmer Jarvis DDB
Newspaper
Advertising agency
Taxi
Client
DaimlerChrysler Canada
Creative director
Zak Mroueh, Taxi
Art director
John Terry, BBDO Canada
Copywriter
Michael Clowater, BBDO Canada
THE REPORT CARDS
TOP OF THE CLASS: AGENCIES
Student: Palmer Jarvis DDB, Vancouver and Toronto
Grade: 431
Times late
Zero
Growth
PJ had an excellent year, with overall billings for 2001 expected to top last year’s total of $37 million. He can occasionally be immature, but seems to be guided by a deep-seated intelligence.
Attitude
PJ has never really had an attitude problem, and this year was no exception. He is generally popular with others in the agency field, and continues to attract talented people.
Interests
PJ seems to be developing a strong interest in French, particularly after losing the McDonald’s account due to a lack of representation in Quebec. His plans to acquire a Quebec-based agency over the next few months should help him become fluent.
Participation
PJ is very outgoing, especially when it comes to our neighbours to the south. He was thrilled to take on projects for Anheuser-Busch brands Bud Light, Budweiser and Doc Otis in the U.S., and appears to be making State-side expansion a priority.
Weaknesses
PJ has not exhibited any strong weaknesses, although he could continue to work on getting blue-chip national accounts.
TOP OF THE CLASS: CLIENT
Student: Labatt Breweries of Canada, Toronto
Grade:107
Growth
Labatt’s creative output was strong this year, but it was more of a maintenance than a growth year.
Attitude
Tends to have control issues, believes the only way to get something done right is to do it herself.
Interests
Labatt shows a strong interest in tackling problems that afflict society, such as establishing an institute to help peers with time management.
Participation
Be it a downtown road hockey game, a diner condiment fight, an island getaway or a Stanley Cup party, Labatt is right there, right out of the blue.
Next steps
Labatt seems to be willing to take on huge tasks. We wish her the best in the new year.
TOP OF THE CLASS: CREATIVE DIRECTOR
Student: Zak Mroueh, creative director, Taxi
Teacher: Paul Lavoie, president and co-founder, Taxi
Grade: 266
Days absent
Zak has been absent from home much too frequently for his wife’s liking and has been warned several times this year, to no avail.
Times late
Often arrives late. His excuse is that he lives far from the office. Somewhere near the Quebec border. Pickering, I think.
Growth
I am happy to report that Zak’s capillary growth has diminished since his arrival at Taxi. He’s been keeping it very short and within the agency’s standards. (He swears by the #1 setting on his Philishave.)
Attitude
Work. Work. Work. Zak has had several sessions with a student counsellor and has shown significant improvement. Last Tuesday he remembered his birthday. In November.
Interests
In no particular order: Headlines. Product shots. Body copy. Logos. Storyboards.
Participation
President of the debating team. Shares his skills with his fellow students.
Weaknesses
D&AD, Obies, Cannes, Extras, One Show, London International Awards, A&DCC, Clios, CA, Bessies…
Overall
Hard work, generosity and genuine talent make our little Zak top of his class.
TOP OF THE CLASS: ART DIRECTOR & COPYWRITER
Students: Cosmo Campbell, art director; Alan Russell, copywriter
Palmer Jarvis DDB, Vancouver
Teacher: Randy Stein, creative director, Palmer Jarvis DDB, Vancouver
Grade: 148 (Cosmo); 152 (Alan)
Times late
Luckily, due to outstanding driving habits learned from the ICBC, Al and Cosmo are never late.
Growth
By eating plenty of delicious and nutritious Sun-Rype products, Al and Cosmo are continuing to grow in a healthy manner.
Attitude
By spending lots of time at the Vancouver Aquarium, Al and Cosmo are able to remain calm and relaxed.
Interests
Curling up with a good book like the Telus Pages. Also Strategy’s Creative Report Card.
Participation
Thanks to Telus, Al and Cosmo are able – and eager – to participate even when they’re on the road. Be it by Internet, long distance, or mobile phone, Al and Cosmo are always in touch.
Weaknesses
A glacier-fresh Kokanee and Baywatch reruns on KVOS.
THE RANKING
OVERALL
Agencies
| Palmer Jarvis DDB | 431 |
| Taxi | 263 |
| BBDO Canada | 174 |
| Bryant, Fulton & Shee | 142 |
| Cossette Communication- | |
| Marketing | 90 |
| Rethink | 75 |
| Ammirati Puris | 74 |
| Roche Macaulay & Partners | 60 |
| MacLaren McCann | 48 |
| Ogilvy & Mather | 47 |
| Grey Worldwide | 37 |
| TBWAChiatDay | 37 |
| Pirate Radio & Televsion | 36 |
| Holmes & Lee | 29 |
| Publicis | 29 |
| Bos | 26 |
| Bensimon*Byrne D’Arcy | 23 |
| Leo Burnett | 22 |
| Zig | 21 |
| Critical Mass | 18 |
| J. Walter Thompson | 18 |
| Blitz Direct & Promotion | 15 |
| Round Table Advertising | 13 |
| The Crichton Kim-Kirkland | |
| Company | 10 |
| Highwood Communications | 9 |
| Diesel Marketing | 8 |
| LG2 | 8 |
| Watt International | 7 |
| Wolf Group Advertising | 7 |
| Publicité Martin | 6 |
Clients
| Labatt Breweries | 107 |
| Milestone Radio (Flow 93.5) | 105 |
| Molson Breweries | 80 |
| DaimlerChrysler Canada | 79 |
| TV12/KVOS | 66 |
| McDonald’s Restaurants of Canada | 64 |
| ABC Canada Literacy Foundation | 50 |
| The Spy Store | 50 |
| Unilever | 45 |
| Arthritis Society | 43 |
| General Motors of Canada | 38 |
| Nike Canada | 38 |
| Clorox Company of Canada | 36 |
| Ikea Germany | 35 |
| Community Police Department of Vancouver | 31 |
| Toronto Symphony Orchestra | 29 |
| Polaroid Canada | 26 |
| Chinet Company (Royal Chinet) | 26 |
| La Fédération des producteurs de lait du Québec | 26 |
| Vancouver International Film Festival | 26 |
| Weather Network | 25 |
| Rogers Cablesystems | 22 |
| Earls Restaurants | 21 |
| Sun-Rype | 21 |
| Crime Stoppers | 19 |
| Shoppers Drug Mart | 19 |
| University of Toronto | 19 |
| Playland | 17 |
| Sears Canada | 17 |
| Sony of Canada | 17 |
| Bell Canada | 16 |
| Pepsi-Cola Canada Beverages | 16 |
| Pfizer Canada | 15 |
| Telus | 15 |
| La Presse | 14 |
| Canadian Film Centre | 13 |
| Toronto Worldwide | |
| Short Film Festival | 13 |
| toronto.com | 13 |
| Ralston Purina Canada | 12 |
| tripeze.com | 12 |
| Juvenile Diabetes Research Foundation | 11 |
| University of Montreal | 11 |
| Breast Cancer Society of Canada | 10 |
| StockHouse Media | 10 |
| Globe and Mail | 9 |
| Humane Society of Canada | 9 |
| Insurance Corporation of British Columbia | 9 |
| Mercedes-Benz Canada | 9 |
| Shaw Cablesystems | 9 |
| Television Bureau of Canada | 9 |
| Minute Maid Company of Canada | 9 |
| Calgary Stampede | 8 |
| Campbell Soup Company | 8 |
| Eatons | 8 |
| Evergreen Foundation | 8 |
| Johnson & Johnson | 8 |
| Kebecson | 8 |
| Kodak Canada | 8 |
| MSN.ca | 8 |
| Anheuser Busch | 7 |
| Art Gallery of Ontario | 7 |
| Franks Nurseries | 7 |
| Hallmark Cards | 7 |
| Irv Silver (marriage counsellor) | 7 |
| Lava | 7 |
| St. John’s Ambulance | 7 |
| Alzheimer Society of British Columbia | 6 |
| Bentall Real Estate Services | 6 |
| Bike Doctor | 6 |
| Cineplex | 6 |
| Le Journal de Montréal | 6 |
| Panasonic Canada | 6 |
| SAQ | 6 |
| Slimfast | 6 |
| Ayotte Drums | 5 |
| Barfly Canada | 5 |
| Bell Canada | 5 |
| Gourmet Designs | 5 |
| ITMB Publishing | 5 |
| Nissan Canada | 5 |
| Richmond Savings | 5 |
| Vancouver Aquarium | 5 |
Creative directors
| Zak Mroueh Taxi |
266 |
| Paul Lavoie Taxi |
257 |
| Randy Stein Palmer Jarvis DDB |
251 |
| Jack Neary BBDO Canada |
146 |
| Michael McLaughlin BBDO Canada |
146 |
| Dan Scherk Bryant, Fulton & Shee |
141 |
| Lisa Francilia Bryant, Fulton & Shee |
141 |
| David Chiavegato Palmer Jarvis DDB |
128 |
| Rich Pryce-Jones Palmer Jarvis DDB |
128 |
| Dan Pawych Palmer Jarvis DDB |
97 |
| Mike Smith BBDO Canada |
84 |
| Steve Denvir BBDO Canada |
84 |
| Doug Robinson Ammirati Puris |
74 |
| Chris Staples Rethink |
66 |
| Neil McOstrich Palmer Jarvis DDB |
66 |
| Ian Grais Rethink |
65 |
| Geoffrey B. Roche Roche Macaulay & Partners |
51 |
| David Kelso MacLaren McCann |
47 |
| Marta Cutler MacLaren McCann |
47 |
| Craig Redmond BBDO Canada |
46 |
| Jim Garbutt Cossette Communication-Marketing |
45 |
| David Houghton BBDO Canada |
39 |
| Janet Kestin Ogilvy & Mather |
38 |
| Nancy Vonk Ogilvy & Mather |
38 |
| Benjamin Vendramin TBWAChiatDay |
37 |
| Pat Pirisi TBWAChiatDay |
37 |
| Jacques Labelle Cossette Communication-Marketing |
36 |
| Terry O’Reilly Pirate Radio & Television |
36 |
| Trevor McConnell Palmer Jarvis DDB |
36 |
| Marc Stoiber Grey Worldwide |
35 |
| Martin Beauvais BBDO Canada |
30 |
| Kerry Crawford Pirate Radio & Television |
29 |
| Peter Holmes Holmes & Lee |
29 |
| Roger Gariepy Bos |
29 |
| Tom Eymundson Pirate Radio & Television |
29 |
| David Hamilton Roche Macaulay & Partners |
26 |
| Jamie Way Bensimon*Byrne D’Arcy |
24 |
| Wain Choi Cossette Communication-Marketing |
24 |
| Graham Lee Roche Macaulay & Partners |
23 |
| Judy John Leo Burnett |
22 |
| Elspeth Lynn Zig |
21 |
| Lorraine Tao Zig |
21 |
| Glen Hunt Bensimon*Byrne D’Arcy |
20 |
| Marc Fortin Cossette Communication-Marketing |
20 |
| Robert Goulart MacLaren McCann |
19 |
| Duncan Bruce Publicis |
18 |
| Rick Kemp J. Walter Thompson |
18 |
| Patrick Beauduin Blitz Direct & Promotion |
15 |
| Mark Mizgala Palmer Jarvis DDB |
14 |
| Brent Peterson Round Table Advertising |
13 |
| Jane Hope Taxi |
12 |
| Linda Carte Roche Macaulay & Partners |
12 |
| Hugues Choquette Cossette Communication-Marketing |
11 |
| David Crichton The Crichton Kim-Kirkland Company |
10 |
| Jeff Lennard Highwood Communications |
9 |
| Scott Dube BBDO Canada |
9 |
| Steve Williams Highwood Communications |
9 |
| Gilles Chouinard LG2 |
8 |
| Mike Sharma Ogilvy & Mather |
8 |
| Philippe Meunier Diesel Marketing |
8 |
| Steve Crawford Publicis |
8 |
| Yves Perrault Cossette Communication-Marketing |
8 |
| Gary Holme Wolf Group Advertising |
7 |
| Gary Oakley Watt International |
7 |
| André Dubois Blitz Direct & Promotion |
6 |
| Ian MacKellar BBDO Canada |
6 |
Art directors
| Cosmo Campbell Palmer Jarvis DDB |
148 | |
| Christina Yu Taxi |
105 | |
| Lisa Francilia Bryant, Fulton & Shee |
92 | |
| Dean Lee Palmer Jarvis DDB |
89 | |
| John Terry BBDO Canada |
81 | |
| Daryl Gardiner Palmer Jarvis DDB |
69 | |
| Shelley Weinreb Palmer Jarvis DDB, Grey Worldwide |
63 | |
| Rich Pryce-Jones Palmer Jarvis DDB |
60 | |
| Ian Grais Rethink |
55 | |
| Mike Sundell Taxi |
52 | |
| Paul Lavoie Taxi |
50 | |
| Lance Martin Taxi |
43 | |
| Christian Borstlap Taxi |
39 | |
| Marketa Krivy Palmer Jarvis DDB |
33 | |
| Alan Madill Taxi |
32 | |
| Richard Mirabelli BBDO Canada |
31 | |
| Simon Tuplin Roche Macaulay & Partners |
30 | |
| David Houghton BBDO Canada |
29 | |
| Peter Holmes Holmes & Lee |
29 | |
| Cher Campbell Bryant, Fulton & Shee |
28 | |
| Dave Federico Roche Macaulay & Partners |
28 | |
| Martin Beauvais BBDO Canada |
26 | |
| Troy McGuinness Ogilvy & Mather |
26 | |
| Doug Robinson Ammirati Puris |
25 | |
| Jean-François Bernier Bos |
25 | |
| Benjamin Vendramin TBWAChiatDay |
24 | |
| Darren Bennett Bryant, Fulton & Shee |
24 | |
| Colin Brown Bensimon*Byrne D’Arcy |
23 | |
| Robert Goulart MacLaren McCann |
23 | |
| Martin Kann Rethink |
19 | |
| Brad Wood Bensimon*Byrne D’Arcy |
18 | |
| Cheryl Caplan Bensimon*Byrne D’Arcy |
18 | |
| Ian Barry Bensimon*Byrne D’Arcy |
18 | |
| Jeff Hilts MacLaren McCann |
16 | |
| Wain Choi Cossette Communication-Marketing |
16 | |
| Rick Kemp J. Walter Thompson |
15 | |
| Israel Diaz Cossette Communication-Marketing |
14 | |
| Jason Evans Palmer Jarvis DDB |
14 | |
| Mark Mizgala Palmer Jarvis DDB |
14 | |
| Nancy Mauro Cossette Communication-Marketing |
14 | |
| Renée Hudon Cossette Communication-Marketing |
14 | |
| Shelley Lewis Zig |
14 | |
| Elspeth Lynn Zig |
13 | |
| Mark Hesse Rethink |
13 | |
| Rose Sauquillo Taxi |
13 | |
| Alexandra Douglas BBDO Canada |
12 | |
| Deborah Prenger Ammirati Puris |
12 | |
| Todd Blevins Highwood Communications |
12 | |
| Brent Peterson Round Table Advertising |
11 | |
| Denis Desrochers Publicis |
11 | |
| Edd Baptista Cossette Communication-Marketing |
11 | |
| Guybrush Taylor TBWAChiatDay |
11 | |
| Jean Hudon Cossette Communication-Marketing |
11 | |
| Benjamin BenSimon Ammirati Puris |
9 | |
| Chris Hobson Palmer Jarvis DDB |
9 | |
| Gordon Marshall Taxi |
9 | |
| Jeff Lennard Highwood Communications |
9 | |
| Kerry Reynolds Leo Burnett |
9 | |
| Lara Palmer Leo Burnett |
9 | |
| Scott Dube BBDO Canada |
9 | |
| Sean Davison Leo Burnett |
9 | |
| Stephen Jurisic John Street |
9 | |
| Steve Crawford Publicis Montreal |
9 | |
| Daniel Vendramin TBWAChiatDay |
8 | |
| John Bacic Ogilvy & Mather |
8 | |
| Martin Cinq-Mars LG2 |
8 | |
| Noreel Asuro TBWA/Chiat/Day |
8 | |
| Samantha McCormack Zig |
8 | |
| Zak Mroueh Taxi |
8 | |
| André Mantha Cossette Communication-Marketing |
7 | |
| Anthony Wolch Publicis |
7 | |
| Ian Letts Ogilvy & Mather |
7 | |
| Marvin Magpile Wolf Group Advertising |
7 | |
| André Dubois Blitz Direct & Promotion |
6 | |
| Blaine Kennedy MacLaren McCann |
6 | |
| Carlos Moreno MacLaren McCann |
6 | |
| Gerald Flach MacLaren McCann |
6 | |
| Joe Piccolo Rethink |
6 | |
| Mark Tawse-Smith Publicis |
6 | |
| Maxime Patenaude Publicité Martin |
6 | |
| Michel Bélisle LG2 |
6 | |
| Mike Kirkland Ogilvy & Mather |
6 | |
| Roger Ortiz Blitz Direct & Promotions |
6 | |
| Alan Russell Palmer Jarvis DDB |
152 | |
| Christina Yu Taxi |
105 | |
| David Chiavegato Palmer Jarvis DDB |
95 | |
| Dan Scherk Bryant, Fulton & Shee |
93 | |
| Michael Clowater BBDO Canada |
81 | |
| Zak Mroueh Taxi |
63 | |
| Randy Stein Palmer Jarvis DDB |
53 | |
| Suzanne Pope Taxi |
53 | |
| David Ross Ogilvy & Mather |
40 | |
| David Bonner BBDO Canada |
39 | |
| Rich Pryce-Jones Palmer Jarvis DDB |
38 | |
| Tom Goudie Ammirati Puris |
37 | |
| Terry O’Reilly Pirate Radio & Television |
36 | |
| Brent Wheeler Palmer Jarvis DDB |
34 | |
| Rob Tarry Rethink |
34 | |
| Ben Weinburg Palmer Jarvis DDB |
33 | |
| Shawn McClenny Grey Worldwide |
33 | |
| Terry Drummond Taxi |
32 | |
| Chris Taciuk Roche Macaulay & Partners |
30 | |
| Peter Holmes Holmes & Lee |
29 | |
| Jim Diorio Roche Macaulay & Partners |
28 | |
| Kim Gillis Bryant, Fulton & Shee |
28 | |
| Peter Gardiner MacLaren McCann |
28 | |
| Stephane Charier BBDO Canada |
27 | |
| Andy Linardatos Rethink |
26 | |
| Felix Légaré Bos |
26 | |
| Pam Fraser Bryant, Fulton & Shee |
26 | |
| Glen Hunt Bensimon*Byrne D’Arcy |
25 | |
| David Hamilton MacLaren McCann |
23 | |
| Chris Staples Rethink |
21 | |
| Allen Oke J. Walter Thompson |
18 | |
| Craig Redmond BBDO Canada |
17 | |
| Israel Diaz Cossette Communication-Marketing |
17 | |
| Nancy Mauro Cossette Communication-Marketing |
17 | |
| Heather Vincent Rethink |
16 | |
| Marc Fortin Blitz Direct & Promotion |
16 | |
| Wade Hesson Zig |
14 | |
| Darren Clarke TBWAChiatDay |
13 | |
| Jane Murray Taxi |
13 | |
| Lorraine Tao Zig |
13 | |
| Tom Greco Round Table Advertising |
13 | |
| Chad Kabigting Holmes & Lee |
12 | |
| Hayes Steinberg Ammirati Puris |
12 | |
| James Lee Palmer Jarvis DDB |
12 | |
| Jamie Marcovitch BBDO Canada |
12 | |
| Jason Evans Palmer Jarvis DDB |
12 | |
| Noreen McDermott Taxi |
12 | |
| Andrew Bradley Cossette Communication-Marketing |
11 | |
| Anne Cournoyer Cossette Communication-Marketing |
11 | |
| Bill Wodhams Cossette Communication-Marketing |
11 | |
| Hugues Choquette Cossette Communication-Marketing |
11 | |
| Mark Biernacki Ammirati Puris |
11 | |
| Michael Blackmore TBWAChiatDay |
11 | |
| Christian Desrosiers Publicis |
10 | |
| Angus Tucker John Street |
9 | |
| Ian MacKellar BBDO Canada |
9 | |
| Marcus Sagar Leo Burnett |
9 | |
| Pat Pirisi TBWAChiatDay |
9 | |
| Stéphane Hamel Publicis |
9 | |
| Caroline Barrette LG2 |
8 | |
| David Crichton The Crichton Kim-Kirkland Company |
8 | |
| Marie-Claude Girard Blitz, Optimum Fusion |
8 | |
| Martin Cinq-Mars LG2 |
8 | |
| Stefan Wegner TBWAChiatDay |
8 | |
| Trent Burton Highwood Communications |
8 | |
| André Marois Diesel Marketing |
7 | |
| Gary Holme Wolf Group Advertising |
7 | |
| Joseph Bonnici Palmer Jarvis DDB |
7 | |
| Marc Cooper Publicis |
7 | |
| Marvin Magpile Wolf Group Advertising |
7 | |
| Michael Gelfand Ogilvy & Mather |
7 | |
| Patrick Doyle Leo Burnett |
7 | |
| Paul Little Palmer Jarvis DDB |
7 | |
| Aubrey Singer TBWAChiatDay |
6 | |
| Bill Parker Cossette Communication-Marketing |
6 | |
| Brent Choi Publicis |
6 | |
| James Dunlop MacLaren McCann |
6 | |
| Michel Beaudet Publicis |
6 | |
| Michel Bélisle LG2 |
6 | |
| Paul Evans MacLaren McCann |
6 | |
| Paul Lavoie Taxi |
6 | |
| Peter Ignazi MacLaren McCann |
6 |
TELEVISION
Agencies
| Palmer Jarvis DDB | 127 |
| Taxi | 61 |
| Ammirati Puris | 38 |
| Roche Macaulay & Partners | 35 |
| MacLaren McCann | 31 |
| Bryant, Fulton & Shee | 29 |
| Leo Burnett | 20 |
| BBDO Canada | 15 |
| Cossette Communication-Marketing | 15 |
| J. Walter Thompson | 15 |
| TBWAChiatDay | 14 |
| Rethink | 13 |
| Zig | 13 |
| Bensimon*Byrne D’Arcy | 12 |
| Bos | 9 |
| Publicis | 8 |
| Highwood Communications | 6 |
Clients
| Molson Breweries | 62 |
| Labatt Breweries | 49 |
| Ikea Germany | 35 |
| Clorox Company of Canada | 33 |
| Rogers Cablesystems | 19 |
| Arthritis Society | 17 |
| Vancouver International | |
| Film Festival | 17 |
| Pfizer Canada | 15 |
| Sony of Canada | 15 |
| Unilever | 15 |
| Juvenile Diabetes Research | |
| Foundation | 11 |
| Breast Cancer Society of Canada | 10 |
| Playland | 10 |
| Telus | 10 |
| Insurance Corporation of British Columbia | 9 |
| Shaw Cablesystems | 9 |
| Minute Maid Company of Canada | 9 |
| Eatons | 8 |
| Johnson & Johnson | 8 |
| Sears Canada | 8 |
| Anheuser Busch | 7 |
| Globe and Mail | 7 |
| Hallmark | 7 |
| Loews Cineplex Entertainment | 6 |
| Milestone Radio (Flow 93.5) | 6 |
| Calgary Stampede | 5 |
| Canadian Film Centre | 5 |
| MSN.ca | 5 |
| Pepsi-Cola Canada Beverages | 5 |
Creative directors
| David Chiavegato Palmer Jarvis DDB |
87 |
| Rich Pryce-Jones Palmer Jarvis DDB |
87 |
| Paul Lavoie Taxi |
61 |
| Zak Mroueh Taxi |
61 |
| Dan Pawych Palmer Jarvis DDB |
54 |
| Doug Robinson Ammirati Puris |
38 |
| Neil McOstrich Palmer Jarvis DDB |
36 |
| Geoffrey B. Roche Roche Macaulay & Partners |
35 |
| David Kelso MacLaren McCann |
31 |
| Marta Cutler MacLaren McCann |
31 |
| Dan Scherk Bryant, Fulton & Shee |
29 |
| Lisa Francilia Bryant, Fulton & Shee |
29 |
| Randy Stein Palmer Jarvis DDB |
28 |
| David Hamilton Roche Macaulay & Partners |
23 |
| Judy John Leo Burnett |
20 |
| Robert Goulart MacLaren McCann |
16 |
| Jack Neary BBDO Canada |
15 |
| Michael McLaughlin BBDO Canada |
15 |
| Rick Kemp J. Walter Thompson |
15 |
| Roger Gariepy Bos |
15 |
| Graham Lee Roche Macaulay & Partners |
14 |
| Chris Staples Rethink |
13 |
| Elspeth Lynn Zig |
13 |
| Ian Grais Rethink |
13 |
| Lorraine Tao Zig |
13 |
| Glen Hunt Bensimon*Byrne D’Arcy |
12 |
| Trevor McConnell Palmer Jarvis DDB |
12 |
| Benjamin Vendramin TBWAChiatDay |
11 |
| Pat Pirisi TBWAChiatDay |
11 |
| Duncan Bruce Publicis |
8 |
| Jacques Labelle Cossette Communication-Marketing |
8 |
| Craig Redmond BBDO Canada |
7 |
| Martin Beauvais BBDO Canada |
7 |
| Jeff Lennard Highwood Communications |
6 |
| Steve Williams Highwood Communications |
6 |
Art directors
| Rich Pryce-Jones Palmer Jarvis DDB |
54 |
| Paul Lavoie Taxi |
50 |
| Marketa Krivy Palmer Jarvis DDB |
33 |
| Shelley Weinreb Palmer Jarvis DDB, Grey Worldwide |
33 |
| Simon Tuplin Roche Macaulay & Partners |
30 |
| Cosmo Campbell Palmer Jarvis DDB |
29 |
| Dave Federico Roche Macaulay & Partners |
19 |
| Doug Robinson Ammirati Puris |
16 |
| Jeff Hilts MacLaren McCann |
16 |
| Robert Goulart MacLaren McCann |
16 |
| Jean-François Bernier Bos |
15 |
| Rick Kemp J. Walter Thompson |
15 |
| Lisa Francilia Bryant, Fulton & Shee |
14 |
| Shelley Lewis Zig |
14 |
| Elspeth Lynn Zig |
13 |
| Ian Grais Rethink |
13 |
| Brad Wood Bensimon*Byrne D’Arcy |
12 |
| Cheryl Caplan Bensimon*Byrne D’Arcy |
12 |
| Colin Brown Bensimon*Byrne D’Arcy |
12 |
| Darren Bennett Bryant, Fulton & Shee |
12 |
| Deborah Prenger Ammirati Puris |
12 |
| Ian Barry Bensimon*Byrne D’Arcy |
12 |
| Dean Lee Palmer Jarvis DDB |
11 |
| Guybrush Taylor TBWAChiatDay |
11 |
| Lara Palmer Leo Burnett |
9 |
| Sean Davison Leo Burnett |
9 |
| Zak Mroueh Taxi |
8 |
| David Houghton BBDO Canada |
7 |
| Ian Letts Ogilvy & Mather |
7 |
| Kerry Reynolds Leo Burnett |
7 |
| Martin Beauvais BBDO Canada |
7 |
| Blaine Kennedy MacLaren McCann |
6 |
| Carlos Moreno MacLaren McCann |
6 |
| Christina Yu Taxi |
6 |
| Jeff Lennard Highwood Communications |
6 |
| Mark Tawse-Smith Publicis |
6 |
| Todd Blevins Highwood Communications |
6 |
| Rose Sauquillo Taxi |
5 |
Copywriters
| David Chiavegato Palmer Jarvis DDB |
54 |
| Zak Mroueh Taxi |
50 |
| Ben Weinburg Palmer Jarvis DDB |
33 |
| Chris Taciuk Roche Macaulay & Partners |
30 |
| Tom Goudie Ammirati Puris |
28 |
| Alan Russell Palmer Jarvis DDB |
27 |
| Jim Diorio Roche Macaulay & Partners |
19 |
| David Hamilton MacLaren McCann |
16 |
| Peter Gardiner MacLaren McCann |
16 |
| Allen Oke J. Walter Thompson |
15 |
| Felix Légaré Bos |
15 |
| Dan Scherk Bryant, Fulton & Shee |
14 |
| Wade Hesson Zig |
14 |
| Lorraine Tao Zig |
13 |
| Glen Hunt Bensimon*Byrne D’Arcy |
12 |
| Pam Fraser Bryant, Fulton & Shee |
12 |
| Michael Blackmore TBWAChiatDay |
11 |
| Randy Stein Palmer Jarvis DDB |
10 |
| Rob Tarry Rethink |
10 |
| Marcus Sagar Leo Burnett |
9 |
| Craig Redmond BBDO Canada |
7 |
| Michael Gelfand Ogilvy & Mather |
7 |
| Patrick Doyle Leo Burnett |
7 |
| Stephane Charier BBDO Canada |
7 |
| Brent Choi Publicis |
6 |
| Christina Yu Taxi |
6 |
| Paul Evans MacLaren McCann |
6 |
| Paul Lavoie Taxi |
6 |
| Peter Ignazi MacLaren McCann |
6 |
| Trent Burton Highwood Communications |
6 |
| Jane Murray Taxi |
5 |
| Mark Mainguy Taxi |
5 |
MAGAZINE
Agencies
| Taxi | 69 |
| Palmer Jarvis DDB | 47 |
| BBDO Canada | 40 |
| Ogilvy & Mather | 29 |
| Bryant, Fulton & Shee | 19 |
| Rethink | 14 |
| Roche Macaulay & Partners | 12 |
| Grey Worldwide | 10 |
| Ammirati Puris | 9 |
| Cossette Communication-Marketing | 6 |
| MacLaren McCann | 5 |
Clients
| ABC Canada Literacy Foundation | 32 |
| Milestone Radio (Flow 93.5) | 26 |
| Chinet Company (Royal Chinet) | 26 |
| Community Police Department of Vancouver | 18 |
| Sun-Rype | 15 |
| DaimlerChrysler Canada | 14 |
| University of Toronto | 14 |
| Arthritis Society | 12 |
| Ralston Purina Canada | 12 |
| La Fédération des producteurs de lait du Québec | 12 |
| Unilever | 12 |
| General Motors of Canada | 9 |
| Polaroid Canada | 9 |
| Campbell Soup Company | 8 |
Creative directors
| Zak Mroueh Taxi |
72 |
| Paul Lavoie Taxi |
69 |
| Randy Stein Palmer Jarvis DDB |
39 |
| Jack Neary BBDO Canada |
31 |
| Michael McLaughlin BBDO Canada |
31 |
| Janet Kestin Ogilvy & Mather |
29 |
| Nancy Vonk Ogilvy & Mather |
29 |
| Dan Scherk Bryant, Fulton & Shee |
19 |
| Lisa Francilia Bryant, Fulton & Shee |
19 |
| Craig Redmond BBDO Canada |
17 |
| David Houghton BBDO Canada |
17 |
| Mike Smith BBDO Canada |
14 |
| Steve Denvir BBDO Canada |
14 |
| Chris Staples Rethink |
13 |
| Ian Grais Rethink |
13 |
| Geoffrey B. Roche Roche Macaulay & Partners |
12 |
| Linda Carte Roche Macaulay & Partners |
12 |
| Martin Beauvais BBDO Canada |
12 |
| Doug Robinson Ammirati Puris |
9 |
| Marc Stoiber Grey Worldwide |
9 |
Art directors
| Mike Sundell Taxi |
34 |
| Christina Yu Taxi |
26 |
| Troy McGuinness Ogilvy & Mather |
26 |
| Cher Campbell Bryant, Fulton & Shee |
18 |
| Cosmo Campbell Palmer Jarvis DDB |
18 |
| Richard Mirabelli BBDO Canada |
17 |
| Dean Lee Palmer Jarvis DDB |
15 |
| Lance Martin Taxi |
15 |
| Alan Madill Taxi |
14 |
| Christian Borstlap Taxi |
14 |
| John Terry BBDO Canada |
14 |
| Ian Grais Rethink |
12 |
| Martin Beauvais BBDO Canada |
12 |
| Lisa Francilia Bryant, Fulton & Shee |
9 |
| Shelley Weinreb Grey Worldwide |
9 |
| David Houghton BBDO Canada |
8 |
Copywriters
| Suzanne Pope Taxi |
32 |
| Christina Yu Taxi |
26 |
| David Ross Ogilvy & Mather |
26 |
| Alan Russell Palmer Jarvis DDB |
18 |
| Kim Gillis Bryant, Fulton & Shee |
18 |
| David Bonner BBDO Canada |
17 |
| Brent Wheeler Palmer Jarvis DDB |
15 |
| Michael Clowater BBDO Canada |
14 |
| Terry Drummond Taxi |
14 |
| Andy Linardatos Rethink |
12 |
| Chris Staples Rethink |
12 |
| Peter Gardiner MacLaren McCann |
12 |
| Stephane Charier BBDO Canada |
12 |
| Dan Scherk Bryant, Fulton & Shee |
9 |
| Shawn McClenny Grey Worldwide |
9 |
| Craig Redmond BBDO Canada |
8 |
OUT-OF-HOME
Agencies
| Palmer Jarvis DDB | 127 |
| BBDO Canada | 65 |
| Taxi | 56 |
| Cossette Communication-Marketing | 27 |
| Bryant, Fulton & Shee | 15 |
| Grey Worldwide | 15 |
| Holmes & Lee | 13 |
| Publicis | 9 |
| TBWAChiatDay | 8 |
| Bos | 7 |
| Zig | 6 |
| Bensimon*Byrne D’Arcy | 5 |
| Wolf Group Advertising | 5 |
Clients
| TV12/KVOS | 60 |
| Milestone Radio (Flow 93.5) | 41 |
| McDonald’s Restaurants of Canada | 31 |
| DaimlerChrysler Canada | 26 |
| Crime Stoppers | 16 |
| The Weather Network | 13 |
| Toronto Worldwide Short Film Festival | 13 |
| Nike Canada | 11 |
| Pepsi-Cola Canada Beverages | 11 |
| Polaroid Canada | 9 |
| Shoppers Drug Mart | 8 |
| La Fédération des producteurs de lait du Québec | 8 |
| Lava | 7 |
| Evergreen Foundation | 6 |
| General Motors of Canada | 6 |
| Slimfast | 6 |
| tripeze.com | 6 |
| Unilever | 6 |
| Barfly | 5 |
| Irv Silver (marriage counsellor) | 5 |
| Sun-Rype | 5 |
Creative directors
| Randy Stein Palmer Jarvis DDB |
116 |
| Zak Mroueh Taxi |
56 |
| Jack Neary BBDO Canada |
55 |
| Michael McLaughlin BBDO Canada |
55 |
| Paul Lavoie Taxi |
53 |
| Mike Smith BBDO Canada |
32 |
| Steve Denvir BBDO Canada |
32 |
| Neil McOstrich Palmer Jarvis DDB |
23 |
| Jim Garbutt Cossette Communication-Marketing |
17 |
| Marc Stoiber Grey Worldwide |
15 |
| Dan Scherk Bryant, Fulton & Shee |
14 |
| Lisa Francilia Bryant, Fulton & Shee |
14 |
| Peter Holmes Holmes & Lee |
13 |
| Craig Redmond BBDO Canada |
12 |
| David Houghton BBDO Canada |
12 |
| Jamie Way Bensimon*Byrne D’Arcy |
8 |
| Trevor McConnell Palmer Jarvis DDB |
8 |
| Duncan Bruce Publicis |
7 |
| Elspeth Lynn Zig |
6 |
| Lorraine Tao Zig |
6 |
| Scott Dube BBDO Canada |
6 |
Art directors
| Cosmo Campbell Palmer Jarvis DDB |
81 |
| Daryl Gardiner Palmer Jarvis DDB |
60 |
| Christina Yu Taxi |
41 |
| John Terry BBDO Canada |
32 |
| Dean Lee Palmer Jarvis DDB |
30 |
| Israel Diaz Cossette Communication-Marketing |
14 |
| Lance Martin Taxi |
14 |
| Nancy Mauro Cossette Communication-Marketing |
14 |
| Alan Madill Taxi |
13 |
| Peter Holmes Holmes & Lee |
13 |
| Alexandra Douglas BBDO Canada |
12 |
| David Houghton BBDO Canada |
12 |
| Shelley Weinreb Grey Worldwide,Palmer Jarvis DDB |
12 |
| Benjamin Vendramin TBWAChiatDay |
8 |
| Christian Borstlap Taxi |
8 |
| Daniel Vendramin TBWAChiatDay |
8 |
| Anthony Wolch Publicis |
7 |
| Darren Bennett Bryant, Fulton & Shee |
7 |
| Lisa Francilia Bryant, Fulton & Shee |
7 |
| Samantha McCormack Zig |
6 |
| Scott Dube BBDO Canada |
6 |
Copywriters
| Alan Russell Palmer Jarvis DDB |
85 |
| Christina Yu Taxi |
41 |
| Michael Clowater BBDO Canada |
32 |
| Randy Stein Palmer Jarvis DDB |
24 |
| Shawn McClenny Grey Worldwide |
15 |
| David Bonner BBDO Canada |
14 |
| Israel Diaz Cossette Communication-Marketing |
14 |
| Nancy Mauro Cossette Communication-Marketing |
14 |
| Peter Holmes Holmes & Lee |
13 |
| Terry Drummond Taxi |
13 |
| Jamie Marcovitch BBDO Canada |
12 |
| Dan Scherk Bryant, Fulton & Shee |
7 |
| Glen Hunt Bensimon*Byrne D’Arcy |
7 |
| Marc Cooper Publicis |
7 |
| Pam Fraser Bryant, Fulton & Shee |
7 |
| Aubrey Singer TBWAChiatDay |
6 |
| Chad Kabigting Holmes & Lee |
6 |
| Ian MacKeller BBDO Canada |
6 |
| Pat Pirisi TBWAChiatDay |
6 |
| Gary Holme Wolf Group Advertising |
5 |
| Marvin Magpile Wolf Group Advertising |
5 |
RADIO
Agencies
| Palmer Jarvis DDB | 38 |
| Pirate Radio & Televsion | 36 |
| Rethink | 22 |
| Ammirati Puris | 9 |
| Bryant, Fulton & Shee | 6 |
| The Crichton Kim-Kirkland Company | 6 |
Clients
| Labatt Breweries | 47 |
| Toronto Symphony Orchestra | 29 |
| Earls Restaurants | 18 |
| Art Gallery of Ontario | 7 |
Creative directors
| Dan Pawych Palmer Jarvis DDB |
38 |
| David Chiavegato Palmer Jarvis DDB |
38 |
| Rich Pryce-Jones Palmer Jarvis DDB |
38 |
| Terry O’Reilly Pirate Radio & Television |
36 |
| Kerry Crawford Pirate Radio & Television |
29 |
| Tom Eymundson Pirate Radio & Television |
29 |
| Ian Grais Rethink |
14 |
| Chris Staples Rethink |
13 |
| Doug Robinson Ammirati Puris |
9 |
| Dan Scherk Bryant, Fulton & Shee |
6 |
| David Crichton The Crichton Kim-Kirkland Company |
6 |
| Lisa Francilia Bryant, Fulton & Shee |
6 |
Copywriters
| David Chiavegato Palmer Jarvis DDB |
38 |
| Rich Pryce-Jones Palmer Jarvis DDB |
38 |
| Terry O’Reilly Pirate Radio & Television |
36 |
| Rob Tarry Rethink |
19 |
| Hayes Steinberg Ammirati Puris |
9 |
| David Crichton The Crichton Kim-Kirkland Company |
6 |
| Heather Vincent Rethink |
6 |
NEWSPAPER
Agencies
| Taxi | 59 |
| BBDO Canada | 35 |
| Bryant, Fulton & Shee | 27 |
| Palmer Jarvis DDB | 19 |
| Cossette Communication-Marketing | 16 |
| Rethink | 15 |
| Roche Macaulay & Partners | 13 |
Clients
| DaimlerChrysler Canada | 35 |
| Milestone Radio (Flow 93.5) | 32 |
| ABC Canada Literacy Foundation | 18 |
| The Spy Store | 14 |
| Arthritis Society | 12 |
| General Motors of Canada | 11 |
| Community Police Department of Vancouver | 9 |
| Mercedes-Benz Canada | 9 |
| StockHouse Media | 9 |
| Richmond Savings | 5 |
| University of Toronto | 5 |
Creative directors
| Zak Mroueh Taxi |
59 |
| Paul Lavoie Taxi |
56 |
| Jack Neary BBDO Canada |
35 |
| Michael McLaughlin BBDO Canada |
35 |
| Mike Smith BBDO Canada |
35 |
| Steve Denvir BBDO Canada |
35 |
| Dan Scherk Bryant, Fulton & Shee |
27 |
| Lisa Francilia Bryant, Fulton & Shee |
27 |
| Randy Stein Palmer Jarvis DDB |
19 |
| Chris Staples Rethink |
15 |
| Ian Grais Rethink |
15 |
| Jim Garbutt Cossette Communication-Marketing |
13 |
| Wain Choi Cossette Communication-Marketing |
11 |
| Graham Lee Roche Macaulay & Partners |
9 |
Art directors
| John Terry BBDO Canada |
35 |
| Christina Yu Taxi |
32 |
| Mike Sundell Taxi |
18 |
| Christian Borstlap Taxi |
17 |
| Lisa Francilia Bryant, Fulton & Shee |
15 |
| Cosmo Campbell Palmer Jarvis DDB |
14 |
| Ian Grais Rethink |
10 |
| Cher Campbell Bryant, Fulton & Shee |
9 |
| Dave Federico Roche Macaulay & Partners |
9 |
| Lance Martin Taxi |
9 |
| Mark Hesse Rethink |
9 |
| Wain Choi Cossette Communication-Marketing |
7 |
| Alan Madill Taxi |
5 |
| Martin Kann Rethink |
5 |
Copywriters
| Michael Clowater BBDO Canada |
35 |
| Christina Yu Taxi |
32 |
| Suzanne Pope Taxi |
18 |
| Dan Scherk Bryant, Fulton & Shee |
15 |
| Alan Russell Palmer Jarvis DDB |
14 |
| Andy Linardatos Rethink |
14 |
| Chris Staples Rethink |
9 |
| Jim Diorio Roche Macaulay & Partners |
9 |
| Kim Gillis Bryant, Fulton & Shee |
9 |
| Bill Wodhams Cossette Communication-Marketing |
5 |
| Terry Drummond Taxi |
5 |
