The Hamilton Spectator, a Hamilton, Ont. daily newspaper, has selected Padulo Integrated of Toronto from a shortlist of two agencies. A mixed-media campaign breaks later this month and will include radio, outdoor, cinema, and TV advertising.

Sunrise Soya Foods of Vancouver has picked Hamazaki Wong Marketing Group to launch its new corporate identity and packaging. Sunrise has been manufacturing tofu since 1956 and now distributes to more than 1,000 stores across Canada.

Medbroadcast.com has hired Palmer Jarvis DDB of Vancouver to develop a brand identity and marketing strategy for the health information site operated by MedEra Life Science Corporation, an Internet broadcaster of consumer-oriented medical content.

Blockbuster Video Canada has awarded its advertising business to Doner Canada of Toronto. The assignment was previously with Bensimon*Byrne* D’Arcy.