Wampole Canada has found a good fit with wtn’s Mind, Body & Spirit, a series about complementary medicine and wellness that began airing earlier this month.
The Toronto-based manufacturer of vitamins, dietary supplements and herbal remedies has signed on as sponsor of the specialty television program and will be pushing the connection with in-store material as well as spots during each show.
Twenty-six episodes of Mind, Body & Spirit have been produced with each running nine times throughout the week. In addition to discussing herbal products and their uses, the program will look at issues such as naturopathy and homeopathy, Shiatsu massage, acupuncture, iridology, the healing touch, dream therapy, detoxification, Tantric sex, and managing stress.