Let’s be frank: 2009 was a doozy, in more ways than one. The year that easy forgot also marks the 20th annual Agency of the Year competition, and the agencies who rose to the top in this toughest of years are worth celebrating. ‘The work we judged was created and launched within one of the most challenging economic periods we may ever face,’ said jury member and Grand & Toy VP marketing Kevin Edwards. ‘The many brilliant executions could stand alone regardless of the economy – however considering our collective experience this past year, they are even more remarkable.’
Of course, we can’t all be Frank – and while each of the dozen agencies invited to the shortlist this year has created outstanding work, there was a clear winner. (Follow the instructions on the cover and the answer’ll pop out at you.) ‘The agencies that fared best were the ones who squared up to the demands of the strategy and squeezed every drop from the creative idea. This thoroughness is a key virtue of an excellent agency,’ said judge and Ignyte founder Ian Mirlin.
Who squared up and squeezed best? Click below and find out.
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