GWP tackles sweet assignments

Garneau Wurstlin Philp Brand Engineering of Toronto has been handed some sweet assignments by confectionery manufacturer Ferrero Canada.

A number of projects are underway and new advertising could be launched as early as this fall.

Media duties will be handled by Maxxmedia, a division of Vickers & Benson.

Last month, Ferrero split with Roche Macaulay & Partners, the agency that had had the business since its merger with Lowe SMS last year.

The client conducted a quiet review for a new agency from a select group of people and agencies with previous experience on the brand.

In 1994, while still employed by Vickers & Benson, the principals of gwp did a project for Ferrero as part of a pitch for the account, which was eventually given to Lowe SMS.

Ferrero brands include Nutella, Kinder Surprise, Ferrero Rocher and Tic Tac.