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  McDonald’s Canada announces CEO Michèle Boudria will step down

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  GM Canada names Lauren MacDonald as its first CMO in major marketing revamp

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  Strategy opens Brand of the Year call for entries

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  In the aisles with Loblaw Agency VP Julie Pacheco

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  Maple Leaf Foods contest celebrates the hot-dog days of summer

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  Kruger doubles down on patriotism with playful series of campaigns

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  In the aisles with Loblaw Agency VP Julie Pacheco

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  Roundtable, part 2: How consumer and B2B buyer behaviour is closer than you think

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  Roundtable: How consumer and B2B buyer behaviour is closer than you think

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  We Are Social Sport launches in Canada with World Cup in mind
  July 17, 2025
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  Twizzlers extends summer fun with campaigns, contesting and sponsorships
  July 17, 2025
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  Roundtable, part 2: How consumer and B2B buyer behaviour is closer than you think
  July 17, 2025
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  Jean-François Dumais joins Publicis Montreal, Francesco Grandi departs Ogilvy
  July 17, 2025
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  McDonald’s Canada announces CEO Michèle Boudria will step down
  July 16, 2025
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  Omnicom touts ‘resilience’ after better-than-forecasted second quarter
  July 16, 2025
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  Agency Wins: McCann Toronto lands AOR business at Bobcat
  July 16, 2025
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  Roundtable: How consumer and B2B buyer behaviour is closer than you think
  July 16, 2025
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  Chicken Farmers of Canada pitches chicken as a protein-packed snack
  July 16, 2025
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  Kabam adds live-action pizzazz to Marvel game’s PC rollout
  July 16, 2025
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  Arrivals + Departures names Dustin Rideout as its chief strategy officer
  July 15, 2025
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  Better-for-you pasta brand Felicia expands presence in Canada
  July 15, 2025
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  What’s the neuroscience of nationalism? Here’s what the research says
  July 15, 2025
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  Last call for Strategy Brand of the Year and Marketer of the Year nominations
  July 15, 2025
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  Coca-Cola uses the force of cultural connectivity in Star Wars LTO
  July 15, 2025
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  How far is too far when marketing the Maple Leaf?
  July 14, 2025
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  Kraft Heinz reportedly planning split after 10 years: WSJ
  July 14, 2025
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  Doritos’ out-of-home dining adventure continues at Osmow’s
  July 14, 2025
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  Subway Canada drives nostalgia with Happy Gilmore 2 campaign
  July 11, 2025
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  Indigenous voices shape IKEA installation in Winnipeg
  July 11, 2025
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  Marketer Moves: Riviana names director of shopper marketing for North America
  July 11, 2025
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  Coors Light makes rock stars out of regular people with fake record label
  July 11, 2025
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  Decoding the rise of Gen Z traditionalists
  July 11, 2025
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  Lay’s tells farm-to-bag story through well-known catchphrase
  July 11, 2025