omha

OMHA shows a day in the life of a hockey family

The youth hockey organization wants to drive registration by showing benefits of the game for players and communities at large.

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Kraft Peanut Butter brings smooth and crunchy together in a single jar

The brand has an idea to end a household rivalry and deliver on its “Stick Together” positioning.

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Fisherman’s Friend charts its latest play with Nick Nurse

The lozenge brand continues its work with the Raptors coach, showing a younger demo it is useful for more than a cough.

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Organic revenue growth continues down at MDC

However, the declines are slowing and the hold co sees several signals that could lead to improvements in the year ahead.

CFSY

Tech in Action: YouTube puts people in solitary confinement

The company is using its VR tech to help a prison reform group amplify its cause.

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Cortex acquired by Nventive

The innovation firms have combined to better reach their shared goals of leading transformation for clients and creating digital experiences with “market impact.”

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Why Mastercard is using AR to explain cardholder benefits

From the Tech newsletter: The immersive play is meant to drive understanding and satisfaction among cardholders.

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Up to the Minute: Cossette names new business lead

Plus, Strategic Objectives and Cohn & Wolfe both win two AOR assignments.

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Re/Max makes its experience accessible

The real estate company focuses on how having done this “a million times before” can help increasingly stressed buyers.

Becel

Becel relaunches its brand to have a bit more ‘heart’

The margarine brand pivots to more emotional messaging and capitalizing on interest in plant-based, health-focused products.

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WPP returns to revenue declines in Q4

The North American region and specialist agencies were particularly weak, though CEO Mark Read is optimistic for the future.

Wendy's Plantiful Plant-Based Burger

Starbucks, Wendy’s add plant-based sandwiches to their menus

Both chains have tapped the Canadian market for their first foray into the category.

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Canadian retail sales growth lowest since recession

Ed Strapagiel’s latest analysis shows every sector contributed to a “funk” that isn’t set to let up soon.

metrolinx

Metrolinx likens ongoing work to an ‘awkward phase’

The transit operator acknowledges the frustrations its projects have caused, but shows them as a step towards progress.