HelpHub: A guide on how to deal
Strategy’s regularly updated resource centre includes health and financial support, industry news and job listings.
2020 Marketing Awards move to the digital space
This year’s entries will be recognized in a format suitable for the situation the advertising community is currently facing.
Hyundai shifts gears to deal with COVID-19
The automaker is working with dealers to support communities and tell customers that it remains open to serve mobility needs.
Influencers find a place in a socially distanced world
As events and product launches move online, brands are looking to social personalities to provide the audience.
What do we have on this spaceship that’s good?
Tony Chapman offers guidance to leaders struggling to get through current uncertainty, from someone who has been there before.
How attitudes changed over the course of a week
Bond Brand Loyalty tracked intent towards things like food delivery and brand preference as social distancing became the new normal.
When pivoting manufacturing makes sense for a brand
Canada Goose and Knix are the latest companies to use their resources to address medical supply shortages.
How beer brands are keeping people connected
Steam Whistle, Muskoka and Labatt have been adapting to the shutdown of bars, restaurants, sports and social gatherings.
Wax staff ‘blindsided’ by agency closure
After a lack of communication and an office lockout, more than a dozen staff are out of work in a challenging job environment.
What brands can learn from history (and what’s different)
Economist Peter Field says now is not the time to cut ad spend, while an agency CEO says things are steadier than many expect.
What is the economic impact of the pandemic lasting through summer?
Conference Board of Canada predicts a $20 billion drop in household spending.
Revolve helps resolve an ongoing lack of social distancing
The agency taps a long list of partners to urge Canadians to “step up,” one of several that are using creativity to get people to stay home.
The scoop on Unilever’s new marketing commitments
Experts say the global CPG is taking a leadership role by committing to change how it markets certain foods to children.
The impact of COVID-19 on the future of sustainability
How short-term changes in the name of public health could impact consumer behaviour and habits down the road.
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