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Why wait for Google?

Quantcast allows users to explore activation and measurement in cookieless environments well before 2023

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How employers can improve post-pandemic workplaces

New PwC research shows big divides between how employees and their leaders see company culture.

SickKids

SickKids offers a light of hope amid uncertainty

The latest iteration of the “VS.” platform illustrates the importance of a new hospital in breaking through the anxiety of the unknown.

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KFC believes the Double Down’s reputation precedes it

After ten years, the QSR is bringing its no-bread sandwich by letting the product speak for itself.

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Jackson-Triggs embraces its mass appeal

Wine can be intimidating, so Arterra’s new campaign leans into jokes and moments that are accessible to anyone.

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Via Rail gets back on track

After business largely came to a halt last year, the Crown corp returns to convincing travelers to leave their cars behind and get aboard its trains.

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Activia shows its pride for ‘gutsy’ women

The Danone brand pivots its equity in the functional benefits of yogurt into a more emotionally relevant positioning.

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SkipTheDishes wants to own the pre-game moment

The food delivery brand debuts a new strategy for activating its hockey sponsorship portfolio.

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Publicis Groupe continues to boost organic revenue in Q3

The company’s digital and data investments have chairman Arthur Sadoun optimistic about the months ahead.

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Gen Xers are keen on spending for Halloween

Insights from Caddle also reveal that almost half of Canadians will buy more candy after eating their first purchase.

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What Mondelez has in store for Halloween

From Shopper Marketing Report: How the company plans to drive 50% growth and what changes are coming for other holidays.

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Guru teams up with a Quebec reality show

The energy drink is reaching out to outdoor enthusiasts and fans of the hit show, Occupation Double.

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Astro keeps it simple at shelf

Lactalis feels some functional benefits (like those for its new Protein & Fibre yogurt) are compelling enough to stand out on their own.

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Loblaw runs a big contest to drive PC Optimum downloads

The company hopes driving home new ways to earn points will win over holdouts that have yet to adopt the app.

2. PK Subban

Scotiabank makes a loud pledge to support diversity in hockey

“Canada’s hockey bank” puts inclusion at the centre of a new platform, launched by showing the discrimination some players have faced.