Research reveals how to connect with consumers now

Verizon shares proprietary insights on where and how to engage audiences amidst pandemic content consumption

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Up to the Minute: Hyundai spins off EV brand

Plus, Pigeon names a new president and Provident adds to senior team.

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Kraft Singles cooks up new traditions

Kraft Heinz is reintroducing a brand that has been dormant since 2016 with a social contest that taps into new cooking habits.

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What do consumers miss (or not miss) about shopping?

A report sheds light on what consumers want to keep post-pandemic and how to break the shift to private label.

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Hellmann’s makes a trip to mayo island

The Unilever brand addresses a pain point in the smash hit Animal Crossing to spread its message about food waste.

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Aldo dances onto TikTok

With a video-led approach, the shoe retailer is trying to convince younger buyers it’s more than just a “mall brand.”

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Sobeys gets an assist for its fresh message

The grocer brings food to isolated NHLers, following weeks of heavily promoting Voila as a worry-free delivery option.

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Frosted Flakes celebrates its sports legacy

The cereal brand is reconnecting with young men watching hockey at home through nostalgia for Tony the Tiger.

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Who’s buying a car during the pandemic?

Some Canadians are still interested in buying new vehicles. An IMI report reveals how they’re researching and shopping.

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Humanity agency gets psychological about its work

Senior staff from T1 have launched an agency with a creative process centred on understanding consumer emotions.

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A mechanic teaches you how to clean makeup brushes

The BC Used Oil Management Association spoofs YouTube lifehacks to get its recycling message out in a new way.

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World Animal Protection gives love to the ugly animals

The non-profit aims to stand out by going beyond the koalas and tigers typically used as mascots for animal welfare campaigns.

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Why Superette is cautiously optimistic about cannabis retail

The weed co’s delayed expansion to Toronto highlights the sector’s ongoing struggles.

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View from the C-Suite: Sunwing resets during shutdown

Samantha Taylor, who joined as CMO in March from Indigo, sees the pandemic as a “once-in-a-lifetime opportunity” to evolve the business.

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Corner Office Shifts: Endy CEO parts ways with company he co-founded

Plus, Saje appoints new president as Reitmans eliminates one amid restructuring.