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Brands step it up for Mother’s Day

Indigo, Carharrt and Food Basics show all sides of motherhood to offer extra support in a year when it’s needed most.

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Tourism Yukon brings a 91-metre piece of Indigenous art to life

The tourism board is speaking to those seeking “transformational” travel by amplifying culture that’s often overlooked by the rest of the world.

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Fierce Mama founders find hope in tough times

Despite this year’s chaos, the community of working moms formed around the project see long-term change on the horizon.

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Citizen Relations appoints first CCO

Josh Budd will join the agency’s leadership team with aims of driving more creativity across the Citizen network.

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In Brief: T1 names new leadership team

Plus, WPP is moving production to the cloud and Humanity hires Sheng Sinn.

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Johnsonville squeezes a lot of everyday moments into its sausage campaign

The brand focuses on versatility in its first effort handled entirely by a Canadian agency.

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How Sobeys is feeding Olympic appetites

The “Feed the Dream” campaign is reaching across grocery banners to tap desire for sports and rally unity around Canada’s athletes.

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Vitamix is blending some vibrancy into its marketing

Colourful scenes and macro food photography are meant to give the brand a more fun place in the kitchen.

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A new agency helps Canadian Women’s Foundation get past the niceties of Mother’s Day

The Hard Work Club’s first project addresses the disproportionate impact the pandemic has had on moms.

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The next steps for BlueFocus’ international agencies

CEO Brett Marchand has plans to build a centralized data team and expand offerings in Europe, Asia and the U.S.

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MedicAlert simplifies a message of confidence

The non-profit turns a complex proposition into a campaign that speaks to the emotional and practical mindsets of caregivers.

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The CAA tops list of most-trusted brands

Meanwhile, a host of previously trusted brands have fallen on Gustavson’s annual index as the need for authenticity rises.

Co-leadership

Sometimes two leaders are better than one

From the C-Suite newsletter: What Colony Project’s Amanda Shuchat and Katie Muir have learned from trying out co-leadership.

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CDPQ, CVC acquire majority stake in BlueFocus agencies

The new deal aims to help the firms, including Vision7, pursue growth after the Blue Impact spin-off was shelved last year.