CauseConnect: A place to give (and get) help
Strategy’s regularly updated directory aims to connect those looking to do good with orgs in need of support.
HelpHub: A guide on how to deal
Strategy’s resource centre for career, financial and mental health support has been updated with interns looking for work and resources to build your brand post-COVID.
Volkswagen pledges to put people first
Looking to recover from dealership closures, the automaker positions flexible financing plans as a way to help people get back to their communities.
Lowe’s makes DIY a way to (safely) get out of the house
New campaigns for Rona and Reno-Depot go after targets with different experience levels, but an equal desire to be outside.
Unilever keeps doing good
The company celebrates 90 years of fearless leadership and a culture of creativity.
Hardware retailers prepare to keep being helpful
Home Hardware and Home Depot have been adapting what draws customers into their stores to the world of distanced retail.
Purolator pivots to ‘delivering promises’ at home
As the B2B side of its business takes a hit, the courier takes a consumer-focused approach to its services and marketing.
Which categories were hit hardest at the start of the pandemic?
Ed Strapagiel’s analysis shows clothing and auto are facing the toughest road to recovery.
How the economic reset will bring a return to humanity
Tony Chapman explores what reinvention could look like for businesses, governments and people when all of this is over.
What the future of shopper experiences will look like
From Shopper Marketing Report: Virtual events and old school tactics (like in-store displays) both have a place in driving trial.
What are the new consumer segments?
Jackman Reinvents breaks down changing attitudes that are now driving consumers (and how to reach them).
Beyond Meat gets ready for barbecue season
The leader in plant-based meat launches its first sausages by adding more focus on the versatility of its products.
Making wine in a box premium
Stel + Mar is trying to shed the baggage of cans and Tetra Paks to reach millennials who want quality and convenience.
Canadians are grappling with more mental health struggles
A survey by Delvinia and CAMH shows unemployment and isolation are having an impact during the pandemic.
The Beer Store helps you pay back the people you owe a drink
The retailer prepares for summer by positioning its value proposition as a way to thank neighbours that helped us in recent months.
Calling all agencies: AOY kicks off first entry phase
In light of the pandemic, strategy has made criteria changes to a couple categories.
