Will Tweed convert alcohol drinkers?
With a new beverage, the brand sets its eyes on driving sales away from the alcohol category and into cannabis.
A manifesto against racism in PR
A group of Black professionals created actions based on the duties of communicators, but they contain lessons for the rest of marcom too.
There’s more time to enter Brand of the Year
Companies now have until July 17 to tell us what makes them worthy of the title.
The ADCC can rest easy
A 24-hour webathon raised the money needed (and then some) to keep Canada’s oldest industry club alive.
Cover your face: Cashmere gets a pandemic pivot
Face masks have become a fashion statement, so naturally the CPG brand is bringing them to its couture runway.
Up to the Minute: Grassriots hires new ECD
Plus, Cohn & Wolfe wins Intel AOR assignment and Faulhaber launches a booze-free cocktail brand.
Dove steps up its stand against systemic racism
Capturing images from protests in a new campaign and expanding CSR efforts, the brand wants to show it is serious about getting it right.
Second Cup parent company opens its cannabis store
Aegis Brands’ Hemisphere Cannabis is pursuing a premium retail experience that guides all consumers to the right product.
Canadians’ aversion to bars will outlast the pandemic
Virtual experiences may not offset alcohol brands’ lost bar business, but are more in line with consumer concerns.
ADCC releases webathon agenda
The 24-hour fundraiser will feature more than 30 sessions ranging from inspiring to downright weird.
Are ecommerce and wholesale enough to save DavidsTea?
The company is using its restructuring to accelerate a move from bricks and mortar, with hopes it will also address its pre-pandemic struggles.
Vancity wants to help small business stay open
The first campaign from new AOR Taxi focuses on how the credit union is making the road to recovery less rocky.
COVID-19 is accelerating digital and self-care trends
PwC compares attitudes and behaviours from before and during the pandemic, finding which ones are here to stay.
FitAid brings its supplements from gyms to grocery
The ‘drinkable vitamin’ brand is looking to conventional retail as efforts targeting fitness clubs have been off the table.
