Bree Rody

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody
Screen Shot 2020-07-24 at 10.00.45 AM

Publicis sees organic growth dip, but beats analyst expectations

The holding co also expects margins to approve in the second half of the year.

Creative Data

Inside Vision7′s new COVID-19 monitor

The holding co. created a multi-agency taskforce that will manage the insights-driven portal for marketers.

FBphone

Can advertisers fare without Facebook?

A boycott of the company could prompt change, and industry insiders believe it might convince other media platforms to amp up their attribution game.

eatoncentreempty

The places consumers will go post-lockdown

Mindshare’s research suggests Canadians will be in no rush to return to malls and sporting events.

Open Mic

Virtual roundtable: Investing through a crisis

David Kincaid, Kenneth Wong and Hisham Ghostine weigh the risks, rewards and opportunities of spending without a playbook.

night-television-tv-theme-machines

One-fifth of Canadians want brands to stop advertising

A study by Corus also found the majority of Canadians want brands to show how they are helping during the pandemic in their ads.

covidheadlines

What brands can learn from history (and what’s different)

Economist Peter Field says now is not the time to cut ad spend, while an agency CEO says things are steadier than many expect.

Reebok

Lessons for brands from sponsorship marketing

Even with events cancelled, MKTG’s Michael Beckerman says Reebok and Chipotle are showing how the practice remains relevant.

Cannes_2019

Cannes Lions to extend deadlines, eligibility following postponement

New dates and criteria are being determined as the festival plans its move to October.

money-1

Organic growth down in 2019 for Publicis

The acquisition of Epsilon gave Publicis an overall lift in revenue, and Canada also posted organic growth.

mias

Who won Gold at the Media Innovation Awards?

Missed the show last night? Don’t worry, we’ll catch you up on the best in media, content, data and more.

ST.31365.NewEstablishmentBanner623x350

Who’s the next big innovator in Canadian marketing?

This year’s New Establishment winner will be recognized in strategy magazine and at the AToMiC Awards.

Ritson

Mark Ritson on the ‘brilliant piece of BS’ D2C might be

From the C-Suite newsletter: The pundit also weighs in on how to utilize emotion and balance awareness with performance.

UM group pic

2019 Media AOY Silver: UM’s courage pays off

To achieve results, the agency works alongside brave clients like Oh! Henry to program bold media plans.

Initiative_groupB

2019 Media AOY Gold: Initiative flips the script

How the shop is rejecting traditional adversarial relationships with media companies to create more collaborative programs.