Christopher Lombardo
Challenges remain for brands transitioning from CSR to purpose-led
In Canada, the trend remains predominant among startups and smaller businesses.
Moneris taps the passion of entrepreneurs
The payment provider changes its creative focus in its first video spot to better connect with small business owners.
HSBC surprises clients with global knowledge
The bank aims to show how an international network can have benefits here at home for Canadians.
Saxx comes out of left field
The brand’s “Ballpark” campaign utilizes reviews of what makes its underwear unique to stand out from the pack.
Belgian Moon gets experiential in a shipping container
The Molson Coors brand will set up a mobile brewery in a unique cultural hub in Toronto.
CIBC goes after seasoned travellers with Aventura
The bank again taps Percy the Penguin to tout the rewards program’s broader benefits, instead of points.
Country Harvest helps fuel the go-getters
The Weston brand takes a less product-focused approach to reach younger consumers driving new demand in bread.
Canadians’ spending habits across provinces
Nielsen study highlights FMCG spending across the country, as well as the growing influence of discount retailers.
What can CPG learn from the Kraft Heinz nosedive?
Retail expert Tony Chapman and marketing professor Ken Wong discuss the challenges faced by brands across the grocery board.
6Degrees appoints head of experiential and packaging
Warren Paisley has joined the retail agency to handle needs on both sides of its business.
Eco-watch: Brands tackle sustainable packaging
Pigeon Brands’ Elyse Boulet discusses how major players are applying innovative solutions to the packaging conundrum.
H&R Block brings the humour back to tax time
The company updates its “Get What’s Yours” campaign to once again show Canadians the benefit of utilizing an expert.
Cobs Bread touts the perks of being a franchisee
The bakery chain focuses on people and community to compete with improved offerings from grocery and coffee chains.
DivaCup aims to start a period revolution
The menstrual cup brand is hoping to drive trial by getting women to question traditional feminine hygiene products.
LCBO picks Lg2 as new AOR
The crown corp consolidates two previously separate assignments with the agency’s Toronto office.
