define('DISALLOW_FILE_EDIT', true); define('DISALLOW_FILE_MODS', true); Christopher Lombardo » strategy

Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
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Hershey creates condo-friendly Halloween

The chocolate brand looks to forge new Halloween traditions where trick-or-treating is frequently verboten.

29Rooms: Expand Your Reality Toronto Tour Opening Night

DavidsTea brews up partnership with Beau’s

From Shopper Marketing Report: The brewery releases tea-infused suds in grocery stores, LCBOs and depanneurs.

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American Express shows that rewards work for small businesses, too

The brand enlists three entrepreneurs, including Toronto Raptor Fred Vanvleet, to show the value of its Business Edge card.

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Metro private label products get a redesign

The grocer teamed up with Pigeon for a design competition to reboot two Irresistibles beverages.

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SickKids zeroes in on why it needs more space

The hospital’s latest campaign turns the focus back to its patients to finish its goal of funding a new facility.

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The North Face goes big to talk about functionality

One of the brand’s largest ever campaign investments uses extreme conditions to show what sets a new fabric apart.

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Air Canada brings Canadian values to global travellers

The airline enlists Sandra Oh as part of its first major push to build awareness among international audiences.

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Up to the Minute: Hall + Co announces two VP hires

Plus, Bishop Integrated relaunches as Brock & Belle and names new leadership.

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GoDaddy taps granddaddy Raptor for storytime

Muggsy Bogues sets up a site for his children’s book, telling fans and non-fans alike about the hosting service’s ease of use.

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Baffin slows down to stand out

The footwear brand’s recent acquisition by Canada Goose helps it put more muscle behind a poetry-centric campaign.

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Doctors use Canadian icons as target practice in PSA

An advocacy group of frontline medical staff aims to show that a ban on semi-automatic weapons isn’t just an American issue.

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Purelygreat hopes to cast a spell on skeptical consumers

The brand takes a disruptive approach to convincing the world it is “ready” for a natural deodorant.

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Addition Elle puts the fashion industry on notice

The retailer questions why an industry that prides itself on bold ideas can’t come up with products that include plus-size women.

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Giant Tiger gets inside the heads of its customers

The growing discount retailer’s new campaign shows that its selection and shopping experience is attractive for reasons beyond price.

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Re/Max creates web series about home buying hurdles

“#HomeGoals” is an effort to build recognition among millennials, who are becoming a bigger part of a competitive market.