Mary Maddever
Ads that earn their keep
Just in time for Cannes, strategy‘s executive editor Mary Maddever looks at world-class innovation and how marketing trends are changing the way businesses operate.
Community-led and nimble: the new corporate social relationship
Strategy‘s executive editor Mary Maddever looks at unrealistic expectations and limitless opportunities in the new CSR landscape.
Micro-audiences: the new clout
Want to reach today’s teens? It’s time to throw aside the one-size-fits-all approach, writes strategy executive editor Mary Maddever in the editorial for our youth issue.
Editorial: Insta-interest
Through platforms like Instagram, social is going from macro to micro, writes strategy executive editor Mary Maddever.
Miele’s open Haus at IDS
The appliance brand makes a big splash at the Toronto design show with an exhibit-turned-theatre display.
Editorial: The creativity-effectiveness continuum
How the two areas are more connected than you might think.
Dear Santa…
A 2012 wish list from adland.
Agency of the Year ate our redesign
Executive editor Mary Maddever provides a glimpse behind the scenes of AOY and Strategy’s redesign.
Christine DesJardine wins top P&G brand building award
The category brand manager for Oral Care picks up the big prize, while SMG wins for Best Agency Partner.
AToMiC Awards 2011
Strategy’s inaugural awards celebrate the best achievements across Canada’s media industry, spanning advertising, technology, media creativity and content.
Underpants, and other things that made us look
Our October issue unveils the winners of our first annual AToMiC Awards, as well as our Brands of the Year.
Grey’s new CCO comes with his own company
Birthplace founder Patrick Scissons joins Grey Canada, which absorbs his shop into its new downtown digs.
Vonk and Kestin go Swimming
Nancy Vonk and Janet Kestin leave Ogilvy to start their own creative leadership training business.
Vonk and Kestin go Swimming
The award-winning duo give details about their new venture, Swim, after leaving their posts as co-CCOs of Ogilvy.
Focus and context are the new art and copy
Our Next Big Thing issue points the way to the future of advertising and marketing.
