Patti Summerfield

Contact Patti by sending an email to psummerfield@brunico.com

Articles by Patti Summerfield
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Gold – ZenithOptimedia

Gold – ZenithOptimedia

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Media Agency of the Year

Media Agency of the Year

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Media Director of the Year – Sunni Boot

It was a surprise to us, too. Some you know quite well; others, less so. So we’re profiling the country’s top media directors: tracing their careers, uncovering the secrets to their success and asking them to pick their proudest media coup of the past 12 months.

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Media Director of the Year – Chris O’Hara

Chris O’Hara, media director, Sharpe Blackmore Euro RSCG

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Bronze – M2 Universal

Bronze – M2 Universal

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Silver – MediaCom Canada – MBS/TMC

Silver – MediaCom Canada – MBS/TMC

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Tracey Lavender – ZenithOptimedia

New face. Same agency.

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Honourable mention – Mediaedge:cia

Honourable mention – Mediaedge:cia

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Media Experts: the first 25 years

A few remarkable achievements are evident when you peruse the details of Media Experts’ first 25 years in business. The first is that a company starting up in Montreal with nothing but the naïve exuberance of youth has grown to be Canada’s largest independent media management company. The second is the loyalty of both its clients and its staff, some of which have been with Media Experts since the early years.

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plan B: Humour + user-generated content

Although contraceptive ‘accidents’ are no joke, Taxi Montreal and Media Experts combined cheeky humour and street teams to increase brand awareness, entertain and educate women aged 20 to 29 about plan B, the emergency contraceptive also known as the morning-after pill. The result is ‘Share Your Oops,’ a national summer program created for Montreal-based Paladin Labs that entails guerrilla marketing, event sponsorship, campus and resto bar efforts, interactive OOH, digital and magazine. As the name suggests, it also invites consumers to share their personal stories.

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Virgin does happy with freezie-cart-as-media road trip

A J.D. Power survey recently found Virgin Mobile to have the most satisfied customers, so Virgin hit the streets to make them even happier.

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Canadian Tourism taps peer-to-peer media scene

The CTC’s national summer PR and guerrilla marketing campaign, created by DDB Canada, asks Canadians to help sell holidaying in Canada to their fellow countrymen.

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This is media

Today you can pretty much classify anything that conveys a brand message under the broad heading of media. The industry has moved light years beyond the notion of media-neutral planning into a slightly topsy-turvy world where many media executions don’t involve media buys or even media agencies. On the other hand, some of the most creative campaigns are coming out of media agencies sans creative agency support.

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Cross-country checkup

Toronto

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Tracey Lavender, account executive, ZenithOptimedia – Extending kids’ fun – and your media buck

Claim to fame