Patti Summerfield
Articles by Patti Summerfield
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The multidimensional consumer
September 10, 2001 -
Umbrella campaigns maximize message, media investment
August 27, 2001 -
The design evolution
August 27, 2001 -
Spencer Francey Peters
August 27, 2001 -
Ex BBDO CD to bring U.S. shop to Canada
August 13, 2001 -
Van. improves life for media staffers
August 13, 2001 -
Publicis Canada becomes world model
August 13, 2001 -
Agencies face shortage of buyers, planners
July 30, 2001 -
Big five banks set sights on financial upstarts
July 30, 2001 -
Can readership data save local papers?
July 30, 2001 -
The Bay turns its efforts towards micro-marketing
July 16, 2001 -
Leagas deal not dead yet despite John St. launch
July 16, 2001 -
ScreenAd delivers media opps to computer desktops
July 16, 2001 -
Marketing on speed
July 16, 2001 -
Cossette still bullish on U.S. move
July 2, 2001 -
Colas up the ante with new campaigns
June 18, 2001 -
Marketers leapfrog agencies to get closer to consumers
June 18, 2001 -
Buyers predict softening regions
June 18, 2001 -
Viral marketing effort adds fuel to Molson’s database
June 18, 2001 -
Canadians getting more work beyond our borders
June 4, 2001 -
Back to advertising basics
June 4, 2001 -
Raising the O-O-H bar…50 storeys high
June 4, 2001 -
Laurentian Bank of Canada puts high touch back into banking
May 21, 2001 -
Latest ABC figs show Globe ahead, Post making gains
May 21, 2001 -
Sluggish economy isn’t slowing product launches
May 7, 2001 -
Caboodles taps girl power for global growth
May 7, 2001 -
No particular media wins during a market slowdown
May 7, 2001 -
OMD revamps, moves buying back to agencies
April 23, 2001 -
Why doesn’t the kicker get any glory in football?
April 23, 2001 -
Marketers align to leverage loyalty
April 23, 2001 -
Much extensions stick to musical roots
April 23, 2001 -
Advergaming
April 9, 2001 -
New prez looks to reinforce BBM’s turf
March 26, 2001 -
Commercial avoidance rampant
March 12, 2001 -
Upping the flow of market intelligence
March 12, 2001 -
New prez looks to reinforce BBM’s turf
March 6, 2001
