Patti Summerfield
State of Specialty: queen of non-appointment TV
Study shows 45% of Canadians watching more specialty; cited as first stop when viewers don’t know what to watch
PMB re-weighting sets off high-income explosion
Buyers beware: Magazine readership jumps against $100,000-plus households may not be what they seem
Market Meter
A cross-country compendium of media-buying activity levels
Agency execs now less trusted than lawyers
Almost 40% of Canadians say trust in agencies has decreased due to scandal
Exposed: thirty seconds with a marketing maven – Monique Raymond
Milk is one of those ubiquitous food products that’s so much a part of life that innovation isn’t something that most consumers look for.
Almost half of Canadians cutting carbs
One in five has purchased a carb-reduced product – likely to increase as more products hit the market
Bronze: MacLaren MRM
Swift, silent and deadly is the best way to describe MacLaren MRM. Perhaps not as high-profile as other agencies in the direct industry, MRM seems to work most successfully in a stealthy sort of way with the clients of its mother agency, Toronto-based MacLaren McCann.
PVRs threaten channel surfing
In a future with less sampling, do new shows stand a chance?
What’s next: The U.K.’s best known media pioneer looks to the future
In 1976 when Chris Ingram founded U.K. media agency CIA, he had a vision of the future of advertising. Media was at the heart of that future.
Market Meter
Conventional broadcast TV
The Ex-Lax equation
Putting a fresh, contemporary face on a mature brand is always a challenge but even more so when the brand happens to be Ex-Lax and the category a decidedly unsexy OTC sector: stimulant laxatives.
Slow and steady
The last quarterly reports of 2003 are out and analysts are getting a grip on the year to come: Look for slow, steady media spend growth overall, with above average spurts in radio, magazine, O-O-H and Internet
Will PPMs mean higher rates?
The portable people meter is performing well in the Montreal francophone market, and BBM Canada expects the data spewing from the new audience measurement system to be ready for daily use by media buyers and sellers within weeks. Still, the industry is divided on the impact and effectiveness of this newest measurement tool.
49th Media: not dead yet
Kevin Shea’s 49th Media is primed for battle and ready to reapply to the CRTC for permission to sell Canadian ads on such U.S. cable channels as CNN and A&E.
Market Meter
Conventional broadcast TV
