Wendy Cuthbert

Contact Wendy by sending an email to wcuthbert@brunico.com

Articles by Wendy Cuthbert
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Online contest woos investors

If anything proves that human beings are a curious lot, it’s the latest direct marketing gimmick from Toronto’s Globe Interactive – and its agency Proximity Canada – to promote online stock analysis Web site globeinvestor.com….

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AWCCU campaign promotes online funding

Financial institutions promoting online trading capabilities usually have a fairly predictable audience in mind – urban, internet-savvy and comfortably wealthy investors….

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Milking it

Not all sponsorships are created equal. Depending on a company’s objectives, there are countless ways marketers can milk their participation to fulfill whatever objective a company has set – from the most basic goal of building brand equity to the more…

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A medium for all messages

More than any other medium, newspaper is what you make of it. While some use it as an event-driven promotional medium, others find it a brand-building bargain. Richmond Centre is one of those rare marketers that found it an ideal medium…

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Shuffling towards the new diversity

Canada’s telecommunications companies, its airlines and its financial services companies have been marketing to Canada’s ethnic communities for years. For them, the decision to tailor their communications to various cultural groups – particularly well-to-do Chinese immigrants from Hong Kong – was…

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Panasonic taps into Chinese community

When Nancy Biderman joined Mississauga, Ont.-based Panasonic Canada as manager of consumer and corporate communications in the summer of 1998, the company had already been adapting its English creative into other languages – like Cantonese, Italian and Spanish – to target…

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Asian routes lead Air Canada to Asian ads

It’s no surprise that a global airline from an ethnically diverse country would concern itself with multicultural marketing….

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CIBC targets commuters with whimsy

The Challenge…

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Dunkin’ Donuts campaign leaves its mark

The Challenge…

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Cereal premiums as hip as today’s kids

It’s no wonder that some grownups envy today’s kids. Just look at all the neat stuff they get that we never had….

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More, more, more

Limited….

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What magazine: Sparking initiatives

The Top Line: Launched in 1987, this glossy, Winnipeg-based teen publication – formerly known as What! A Magazine – is distributed in 1,200 high schools across the country six times a year. Its circulation has grown in that time from 10,000…

News

What magazine: Sparking initiatives

The Top Line: Launched in 1987, this glossy, Winnipeg-based teen publication – formerly known as What! A Magazine – is distributed in 1,200 high schools across the country six times a year. Its circulation has grown in that time from 10,000…

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Goodyear stays the course

‘The funny bald guy.’…

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Candour gaining currency among execs

It was a classic media relations debacle….