Opinion

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The anti-Black racism fight can’t be ‘business as usual’

Proof’s Bunmi Adeoye explains why Black talent feel like momentum has been lost, and how to fix it in 2021.

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Our 2021 forecast: forecasts about 2021 won’t help you

With so much still uncertain, John Bradley and Carrie Bradley recommend protecting what you already have: brand and price.

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Leo Burnett takes action with five micro-actions

President Ben Tarr shares the little-big things the agency is doing to move the D&I agenda forward.

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If there’s one thing the pandemic taught brands

…it’s that people want brands that beat with heart (not just deals), says Tony Chapman.

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Short-term pivots, meet long-term brand-building

The desire for big ideas to be shared and celebrated has outlived the ups-and-downs of 2020, writes associate publisher Lisa Faktor.

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How to avoid ‘wellness overwhelm’

Felicity’s Amy Laski explains how to help consumers navigate an information overload that got more intense during the pandemic.

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Holiday trends are pointing to a bigger retail revolution

Accenture’s Gregor Barry dives into the firm’s annual survey to see what trends will have an impact into the new year.

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The great acceleration

Strategy Editor Jennifer Horn on the need to adapt to a world moving at warp speed.

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Why ‘making the business case’ is vital to reaching Black consumers

Ethnicity’s Howard Lichtman explains how brands under-valuing an entire community has led to a massive knowledge gap.

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Back Page: FUSE Create puts a positive spin on a year we’d rather forget

The Toronto-based agency invites readers to recite lines bound to make them feel at least a little better about 2020.

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Happy generic holiday

With Christmas coming, Juniper Park\TBWA’s Shipra Chauhan asks why more brands don’t put the same effort into holidays that are meaningful to a multicultural population.

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Why you need to think local during a global pandemic

Michael Ash of The Local Collective explains how connecting to communities can be put to work at a national level.

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Finding your pivot is about asking the right questions

Fiona Stevenson explains how a simple shift in perspective can reframe existential challenges as new opportunities.

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How do you avoid ‘wellness-washing’? Get back to basics

All brands are linked to wellbeing. Felicity’s Amy Laski details why COVID-19 means they can’t take any consumer need for granted.

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Is this the eve of a marketing renaissance?

John Bradley and Carrie Bradley on why now might be the time for marketing to regain its influence in strategic business decisions.