Opinion

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We need diverse legends

Forsman & Bodenfors’ Glen D’Souza explains the message he gets about Canadian marketing when he looks at a mostly white Marketing Hall of Legends.

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Cannes Lions 2020: Brands become change agents

The Township’s Karen Howe shares the latest from day three of the virtual fest, including the return of awards to the Palais.

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Cannes Lions 2020: Revolt, disrupt and (of course) pivot

Attending this year’s virtual festival from her kitchen, The Township’s Karen Howe offers three takeaways she’s picked up so far.

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We need a commitment against racism in Canada

Ethnicity Matters’ Howard Lichtman on the role multicultural marketing has in creating a more equitable industry here.

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Brand leaders need to stop being silently complicit

Union’s Subtej Nijjar on why senior executives need to use their privilege and power to take a personal stand on racism.

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How brands show what actually matters to them

When comparing it to how they reacted to the pandemic, brands’ response to racism and police violence can be very telling.

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Consumerism, climate and coronavirus

Editor Jennifer Horn on the fundamental consumer shifts that are only just beginning.

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How the economic reset will bring a return to humanity

Tony Chapman explores what reinvention could look like for businesses, governments and people when all of this is over.

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Hitting the restart button with advertising

John Bradley and Carrie Bradley explore how to win back marketing dollars once the crisis begins to abate.

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Emerging stronger, more creative and scrappier

Zulu Alpha Kilo’s Zak Mroueh on what will help the industry pull through hurdles like layoffs and pay cuts: its people.

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Trust and design go hand-in-glove

EY Design Studio’s Stephen Megitt on which digital elements are more vital than ever (and others that can go to the next level).

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Who is the post-pandemic consumer?

COVID-19 derailed the business world and transformed consumers. Which trends will outlive the biggest health crisis of our time?

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Is your message reaching the most vulnerable?

Barrett & Welsh’s Ishan Ghosh on how to engage communities that face cultural resistance to social distancing.

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How to engage consumers with at-home experiential

Proof Experience’s Christine Ross explains how direct connection through branded experiences is still possible without events.

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We will meet again, but things will be different

Wildfire founder Bianca Knop on how to adapt future experiential marketing to hygiene-driven changes in consumer behaviour.