Opinion

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What really happens when brands stop advertising

John Bradley and Carrie Bradley explain why a study on the impact of cutting ads can’t be applied equally to all brands.

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It’s time to get out of the campaign mindset for Pride

Wattpad’s Chris Stefanyk enlists some expert guidance on how to ensure your outreach is more of a year-round commitment.

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You’re defining your audience backwards

Camp Jefferson’s Guybrush Taylor explains why a demographic-first strategy results in stereotypical work that misses true relevance.

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How brands can move from ‘languishing’ to ‘flourishing’

After a long and challenging period, Felicity’s Amy Laski reminds brands how to talk about wellness in a positive space.

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What brands need to be sensitive to as the country rethinks Canada Day

We Are Social’s Coby Shuman doesn’t recommend any patriotic celebrations, ads or sales on July 1. But if a brand must do something, make sure it is impactful and elevates voices that need to be heard.

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Cannes 2021: Wrapping up the big themes

From crises to commitments to change, The Township’s Karen Howe pulls together insights from a week’s worth of content.

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Getting to the core of the DEI issue

Strategy editor Jennifer Horn asks if will we see the day genuine action precedes outward shows of support for a just world.

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Do you see me now?

Culture Check’s Nathan Hall explains that DEI starts with recognizing the fundamental human need to be “seen.”

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Trust the science

BEWorks experts argue that ‘de-biasing’ the hiring and promotion process is the single-most effective step businesses can take to start meeting their DEI ambitions.

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How marketing departments can boost their failing grade

From earning business influence to giving agencies tactical work, John Bradley and Carrie Bradley have ways to earn extra credit.

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Tangible anti-racism steps for PR practitioners

Content Strong Communications’ Sharlyn Carrington on how organizations and allies can bring positive change to the industry.

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What’s next for finance?

Juniper Park\TBWA’s Jill Nykoliation explores the category’s evolution through the lens of four opportunities that could lead to disruptive growth.

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Why strategy has (truly) become a team sport

No Fixed Address’ Zach Klein explains why the needs of a complex business environment mean planners can no longer go solo.

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Is it time to put purpose on pause?

Excel and Burger King got The Township’s Karen Howe wondering if brands will ease their quest for purpose-driven marketing.

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Going deeper on the struggles moms are facing

6Degrees’ Adrianne Gaffney Wotherspoon looks at impacts that will stretch far beyond Mother’s Day, for both brands and employers.