Opinion

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How to start conversations few want to have

Ian Barr explains how Camp Jefferson’s suicide prevention work for CAMH can be a roadmap to tackle other tough subjects.

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Is spending out of a slump financially illiterate?

John Bradley and Carrie Bradley explain why one-size-fits-all advice is a bad way for brand stewards to preserve their reputation.

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Employing the employer brand

John Bradley and Carrie Bradley on why looking internally is vital to get a handle on consumer-facing brand health.

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Are car sales a canary in the post-pandemic coal mine?

John Bradley and Carrie Bradley on why the old ways of anticipating demand may be a thing of the past.

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Will a lack of happy accidents hurt innovation?

A chance observation at a burger joint highlights why Bond’s Sean Claessen has concerns about brands finding a path forward.

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Getting back to spending becomes more complicated

Why a new marketing reality means convincing more people that spending your way out of a downturn is the best call.

James Quincey

The haunting truth about zombie brands

Coca-Cola’s CEO wants to cull growth suckers from its pipeline. But what is the company up against?

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The case for building true organizational diversity

Leo Burnett’s Ben Tarr shares his work-in-progress manifesto on ways to help eliminate disparity.

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We need diverse legends

Forsman & Bodenfors’ Glen D’Souza explains the message he gets about Canadian marketing when he looks at a mostly white Marketing Hall of Legends.

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Cannes Lions 2020: Brands become change agents

The Township’s Karen Howe shares the latest from day three of the virtual fest, including the return of awards to the Palais.

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Cannes Lions 2020: Revolt, disrupt and (of course) pivot

Attending this year’s virtual festival from her kitchen, The Township’s Karen Howe offers three takeaways she’s picked up so far.

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We need a commitment against racism in Canada

Ethnicity Matters’ Howard Lichtman on the role multicultural marketing has in creating a more equitable industry here.

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Brand leaders need to stop being silently complicit

Union’s Subtej Nijjar on why senior executives need to use their privilege and power to take a personal stand on racism.

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How brands show what actually matters to them

When comparing it to how they reacted to the pandemic, brands’ response to racism and police violence can be very telling.

Jennifer Horn

Consumerism, climate and coronavirus

Editor Jennifer Horn on the fundamental consumer shifts that are only just beginning.