C-Suite

Corner Office

Corner Office Shifts: New leaders at Sobeys, Tangerine

A round-up of senior-level changes you may have missed.

Toys R Us

Targeting the next gen of Toys “R” Us kids

The toy retailer reminds Canadians it’s still open for business with its first marketing push since its U.S. parent company went under.

Innovation

Companies struggle to turn innovation into value

New research by Accenture finds that an incremental approach to innovation fails to deliver above-average growth.

Indochino

How Indochino prepares for Black Friday

The men’s retailer’s cross-functional planning committee helped turn the sales event into one of the biggest days in the company’s history.

AirCanada

Air Canada exports its patriotic message

As part of its ongoing Fly the Flag initiative, the airline created a basketball experience for young players in Mumbai.

Personalized marketing

On how to stop being the creepy marketer

Intercept Group’s Andrew Au explores what steps to take when building a hyper-personalized marketing strategy.

Corner Office

Corner Office Shifts: Tourism Toronto’s new CMO

A round-up of senior-level changes you may have missed.

Hellmann's-FoodRescue

Partnerships take Hellmann’s CSR work to the next level

The Unilever brand is learning to tap and collaborate with industry experts and companies to further its cause.

The Selfie Pose

The pros of greater transparency

Many brands remain unfamiliar with disclosure guidelines, according to a new IZEA Canada report.

KyleNorrington

In conversation with Labatt president Kyle Norrington

The former VP of global marketing for AB-InBev reveals his priorities as he takes leadership of the company in Canada.

Milos Vranesevic

Sun Life puts greater focus on data and analytics

Milos Vranesevic steps in as CMO, having worked at major consumer brands in both Canada and the U.S.

CMO Research

Marketers investing heavily in martech and innovation

Gartner’s annual CMO survey finds increased budgets in those areas in light of a slight decline in overall spend.

RetireReady

Inside TD’s approach to diversity and inclusion

From campaigns for South Asian customers to in-branch accessibility initiatives, here’s how the bank is speaking to diverse segments.

FourSeasons

Four Seasons shifts its global influencer strategy

The company’s “Envoy” program takes a “follower-blind approach” that prioritizes content quality over quantity.

Charities

The state of not-for-profit marketing

Experts weigh in on how marketers can curb industry-wide declines in charitable giving.