Cannabis
Fire & Flower opens shop next to Couche-Tard
By co-locating with Circle K, the cannabis retailer hopes to add a more convenient option to its omnichannel strategy.
Which brands are leading Ontario’s cannabis market?
A report from OCS also shows how “cannabis 2.0″ products are faring against more tried-and-true formats.
Friendly Stranger gives back to community with a digital drag show
The cannabis retailer wants to do more than just fly a rainbow flag after opening a store in Toronto’s LGBTQ neighbourhood.
Why Flowr is sending seeds to gardeners
The cannabis producer is building on a recent rebrand by applying its growing expertise to consumers’ herbs and vegetables.
Canopy Growth parts ways with two top executives
Marketing leader David Bigioni is among over 800 staff who left the cannabis producer this year as it looks to cut costs.
Parachute gets parents to keep cannabis edibles ‘high and locked’
The non-profit shifts its target in response to an uptick in calls to poison control centres.
Cannabis industry copes with social distancing
There is demand for product, but marketing and retail in the category has been disrupted as much as any other.
How a non-cannabis startup is riding the edibles wave
Sugar-Marie looks to build a brand of “cannabis-ready” products while sidestepping the challenges of a highly regulated industry.
Lift & Co. updates its cannabis data platform
From the Tech newsletter: Cohesion now allows marketers to build dashboards that get at harder-working consumer insights.
48North is bringing cannabis products to Thoughtfull
Indigo’s new ecommerce platform is now selling a selection of accessories curated by the cannabis company.
Nova Scotia Government urges patience with edibles
The public awareness campaign aims to educate consumers that it might take some time before they feel any effects.
Perceived health benefits still drive cannabis use
A survey also shows some resistance to traditional food and beverage companies making cannabis-infused products.
Ontario government scraps retail lottery system
New rules that are meant to “open” the market will include roughly 20 new licenses being awarded each month.
Flowr picks Zerotrillion as creative agency of record
The new agency will develop a brand platform and advertising for the cannabis producer’s flagship recreational brand.
Canopy Growth unveils ‘cannabis 2.0′ portfolio
Ready-to-drink beverages, stand-alone liquid cannabis, chocolate and vape products will launch under new and existing brands.
