Cannabis

cannabis_close_desk

Cannabis industry copes with social distancing

There is demand for product, but marketing and retail in the category has been disrupted as much as any other.

SugarMarie

How a non-cannabis startup is riding the edibles wave

Sugar-Marie looks to build a brand of “cannabis-ready” products while sidestepping the challenges of a highly regulated industry.

Medicinal Cannabis In A Plastic Bag And In A Cigarette - Alternative Medicine

Lift & Co. updates its cannabis data platform

From the Tech newsletter: Cohesion now allows marketers to build dashboards that get at harder-working consumer insights.

48North Cannabis Co--48North Launches Cannabis Accessories Brand

48North is bringing cannabis products to Thoughtfull

Indigo’s new ecommerce platform is now selling a selection of accessories curated by the cannabis company.

what_time_is_itcropped

Nova Scotia Government urges patience with edibles

The public awareness campaign aims to educate consumers that it might take some time before they feel any effects.

person-holding-green-canabis-2178565

Perceived health benefits still drive cannabis use

A survey also shows some resistance to traditional food and beverage companies making cannabis-infused products.

Medical Marijuana/ Cannabis And Accessories

Ontario government scraps retail lottery system

New rules that are meant to “open” the market will include roughly 20 new licenses being awarded each month.

Flowr

Flowr picks Zerotrillion as creative agency of record

The new agency will develop a brand platform and advertising for the cannabis producer’s flagship recreational brand.

Canopy Growth Corporation-Canopy Growth Outlines -Cannabis 2-0-

Canopy Growth unveils ‘cannabis 2.0′ portfolio

Ready-to-drink beverages, stand-alone liquid cannabis, chocolate and vape products will launch under new and existing brands.

heineken

Brewers tap into new occasions

How brands are expanding outside of alcohol by courting the sober curious and branching off into non-beer products.

PrairieRecords_store

Retail’s role in creating confident cannabis shoppers

Why retailers are in a unique position to establish the trust needed to guide customers through the purchase journey.

Jackson Hitchon Strat Mag MOY

2019 MOY: Jackson Hitchon sweetens Hershey

The confectionery brand’s marketer shows that boldness is for the brave in wild and wacky consumer-centric campaigns.

secondcupexterior

Second Cup goes for diversification in restructuring plan

The renamed Aegis Brands will own a portfolio of coffee, food and cannabis brands.

morelife

Canopy Growth helps Drake launch cannabis company

More Life Growth Company is taking a wellness-focused approach to distributing to global markets.

Medicinal Cannabis In A Plastic Bag And In A Cigarette - Alternative Medicine

How Canadians are researching (and buying) cannabis products

Research from MiQ finds one in four visitors to a cannabis store have researched it first, and most stick to one store for purchases.