Cannabis
Couche-Tard, Fire & Flower expand retail relationship
The cannabis retailer will open four new co-located stores with the convenience operator throughout Ontario.
Why it’s high time for Four20′s expansion into Ontario
The Alberta-based brand’s ‘customer education’ platform helps it stand out.
Zerotrillion wins AOR assignment with Organigram
The agency will lead strategic and creative work for the Edison and Trailblazer cannabis brands.
Cannabis retail: Shrinkage ahead
Why an industry that added 1,300 stores in the course of a year is ripe for consolidation.
How Canopy Growth is growing its beverage portfolio
Having found some surprising purchase behaviour, the cannabis company is doubling down on in-store marketing that focuses on different consumption occasions.
Cannabis marketing: It’s all about the gatekeeper
In the second of a three-part series, strategy looks at approaches that can build brand awareness in the category.
In Brief: Craft adds three new clients, hires four
Plus, Bob picks up some new business in Quebec.
Cannabis in Canada: Then and now
In part one of our three-part series, strategy explores how both new and established players are finding their footing in a competitive landscape.
Madge and Mercer welcomes women over 40 to cannabis
The self care-focused brand is appealing to a neglected demographic by speaking its language.
Boston Beer brings cannabis-infused iced teas north
The maker of Twisted Tea and Sam Adams is launching Teapot here as it awaits U.S. regulatory progress.
Half of cannabis purchases are made in-store
Data from Environics and Caddle goes deep into the different groups buying cannabis and what drives their purchases.
Cannabis brands swap secrets and strategies
From the C-Suite newsletter: How the leading beverage brands have handled competition and challenges in the category.
Valens has a two-pronged plan for new cannabis brands
Versus aims to help the company win in the value space, giving it a strong base from which to build premium offering Contraband.
Tweed rejigs branding to ease shopper confusion
The Canopy cannabis brand has changed its packaging design to make formats and strains easier to identify.
Craft cannabis could ‘explode’ in Canada
A report finds consumers are willing to pay a premium, but determining fair value remains a big consumer pain point.
