Cannabis
Canopy Growth makes a new cannabis brand for Quebec
Vert aims to give consumers a premium, locally made brand that will drive loyalty and round out its portfolio in the province.
New formats could still drive a boom in cannabis
Analysis by Brightfield shows that while things like beverages got off to a slow start, their potential for growth outpaces flower.
Canopy Growth to acquire Supreme Cannabis
Consolidation in the cannabis industry continues as the producer looks to grow its share in the premium market.
Canopy Growth acquires Ace Valley
The company hopes to extend the brand’s success with young consumers in Ontario to other markets and new product categories.
Flowr brings cannabis out of hiding
The brand’s biggest ad campaign yet leans into its specialty to connect with more experienced users.
One quarter of Canadian cannabis users use it as a sleep aid
Vivintel’s latest insights suggests potential cannabis consumers are more interested in ‘practical’ occasions than current users.
Cannabis brands are still high on the in-store experience
Catering to different segments, price tiers and education levels could help drive differentiation in a saturated retail market.
Hexo to acquire fellow licensed producer Zenabis
The deal would create a “top three” cannabis company with a foothold for expansion in Europe.
View from the C-Suite: 48North’s content-driven product strategy
Chief growth officer Kirsten Gauthier used the Latitude content platform to generate awareness and insights for a future product line.
Aurora hires new VP of marketing
Gerald Alvoet will help lead a CPG-inspired strategic shift at the cannabis producer.
Most-read of 2020: Brands
Turning “Haulers” into heroes and bringing competitors together were some of the most popular stories from Canada’s marketers.
2020 Brand Holiday Ads: part one
Tim Hortons, Canada Post and Hemisphere address diversity, human connections and the holiday “high.”
Color Cannabis cooks up a way to keep edible users safe
A cookbook, designed by newcomer Smaller Agency, is a clever way into cannabis consumer homes.
Aphria shifts its CSR platform to get people outside
The cannabis producer aims to help people access nature, which they’ve realized the importance of during the pandemic.
UP apologies on behalf of entire cannabis industry
Hexo relaunches its brand by reaching out directly to experienced consumers disappointed by the quality of legal weed.
