Cannabis
Cannabis industry copes with social distancing
There is demand for product, but marketing and retail in the category has been disrupted as much as any other.
How a non-cannabis startup is riding the edibles wave
Sugar-Marie looks to build a brand of “cannabis-ready” products while sidestepping the challenges of a highly regulated industry.
Lift & Co. updates its cannabis data platform
From the Tech newsletter: Cohesion now allows marketers to build dashboards that get at harder-working consumer insights.
48North is bringing cannabis products to Thoughtfull
Indigo’s new ecommerce platform is now selling a selection of accessories curated by the cannabis company.
Nova Scotia Government urges patience with edibles
The public awareness campaign aims to educate consumers that it might take some time before they feel any effects.
Perceived health benefits still drive cannabis use
A survey also shows some resistance to traditional food and beverage companies making cannabis-infused products.
Ontario government scraps retail lottery system
New rules that are meant to “open” the market will include roughly 20 new licenses being awarded each month.
Flowr picks Zerotrillion as creative agency of record
The new agency will develop a brand platform and advertising for the cannabis producer’s flagship recreational brand.
Canopy Growth unveils ‘cannabis 2.0′ portfolio
Ready-to-drink beverages, stand-alone liquid cannabis, chocolate and vape products will launch under new and existing brands.
Brewers tap into new occasions
How brands are expanding outside of alcohol by courting the sober curious and branching off into non-beer products.
Retail’s role in creating confident cannabis shoppers
Why retailers are in a unique position to establish the trust needed to guide customers through the purchase journey.
2019 MOY: Jackson Hitchon sweetens Hershey
The confectionery brand’s marketer shows that boldness is for the brave in wild and wacky consumer-centric campaigns.
Second Cup goes for diversification in restructuring plan
The renamed Aegis Brands will own a portfolio of coffee, food and cannabis brands.
Canopy Growth helps Drake launch cannabis company
More Life Growth Company is taking a wellness-focused approach to distributing to global markets.
How Canadians are researching (and buying) cannabis products
Research from MiQ finds one in four visitors to a cannabis store have researched it first, and most stick to one store for purchases.
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