Cannabis

Canopy Growth Corporation-Canopy Growth Introduces Vert - a Queb

Canopy Growth makes a new cannabis brand for Quebec

Vert aims to give consumers a premium, locally made brand that will drive loyalty and round out its portfolio in the province.

Medical Marijuana/ Cannabis And Accessories

New formats could still drive a boom in cannabis

Analysis by Brightfield shows that while things like beverages got off to a slow start, their potential for growth outpaces flower.

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Canopy Growth to acquire Supreme Cannabis

Consolidation in the cannabis industry continues as the producer looks to grow its share in the premium market.

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Canopy Growth acquires Ace Valley

The company hopes to extend the brand’s success with young consumers in Ontario to other markets and new product categories.

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Flowr brings cannabis out of hiding

The brand’s biggest ad campaign yet leans into its specialty to connect with more experienced users.

Medical Marijuana/ Cannabis And Accessories

One quarter of Canadian cannabis users use it as a sleep aid

Vivintel’s latest insights suggests potential cannabis consumers are more interested in ‘practical’ occasions than current users.

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Cannabis brands are still high on the in-store experience

Catering to different segments, price tiers and education levels could help drive differentiation in a saturated retail market.

Medical Marijuana/ Cannabis And Accessories

Hexo to acquire fellow licensed producer Zenabis

The deal would create a “top three” cannabis company with a foothold for expansion in Europe.

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View from the C-Suite: 48North’s content-driven product strategy

Chief growth officer Kirsten Gauthier used the Latitude content platform to generate awareness and insights for a future product line.

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Aurora hires new VP of marketing

Gerald Alvoet will help lead a CPG-inspired strategic shift at the cannabis producer.

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Most-read of 2020: Brands

Turning “Haulers” into heroes and bringing competitors together were some of the most popular stories from Canada’s marketers.

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2020 Brand Holiday Ads: part one

Tim Hortons, Canada Post and Hemisphere address diversity, human connections and the holiday “high.”

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Color Cannabis cooks up a way to keep edible users safe

A cookbook, designed by newcomer Smaller Agency, is a clever way into cannabis consumer homes.

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Aphria shifts its CSR platform to get people outside

The cannabis producer aims to help people access nature, which they’ve realized the importance of during the pandemic.

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UP apologies on behalf of entire cannabis industry

Hexo relaunches its brand by reaching out directly to experienced consumers disappointed by the quality of legal weed.