Cannabis

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Most-read of 2020: Brands

Turning “Haulers” into heroes and bringing competitors together were some of the most popular stories from Canada’s marketers.

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2020 Brand Holiday Ads: part one

Tim Hortons, Canada Post and Hemisphere address diversity, human connections and the holiday “high.”

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Color Cannabis cooks up a way to keep edible users safe

A cookbook, designed by newcomer Smaller Agency, is a clever way into cannabis consumer homes.

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Aphria shifts its CSR platform to get people outside

The cannabis producer aims to help people access nature, which they’ve realized the importance of during the pandemic.

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UP apologies on behalf of entire cannabis industry

Hexo relaunches its brand by reaching out directly to experienced consumers disappointed by the quality of legal weed.

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Up to the Minute: Telus buys an AI company

Plus, Aphria enters U.S. market through craft beer and A2C adds to its board.

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Fire & Flower grows by acquiring Friendly Stranger

The deal will make the cannabis retailer a leader both in Canada and the hotly contested Ontario market.

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Rethink makes rolling papers that double as straws for Truss

The Molson-Hexo joint venture takes a masterbrand approach to introducing a “trusted” family of cannabis-infused drinks.

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View from the C-Suite: Truss unveils five new cannabis beverage brands

How CMO Lori Hatcher helped the Molson-Hexo joint venture build a product line that caters to various cannabis occasions.

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Why High Tide has pegged Ontario for even more growth

The company became Canada’s biggest cannabis retailer after acquiring Meta Growth last week. Its CEO explains what’s next.

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How cannabis consumers handled pandemic buying

Increasingly looking to lift their mood and relax, their interest in online browsing has not slowed since stores reopened.

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Why Superette is cautiously optimistic about cannabis retail

The weed co’s delayed expansion to Toronto highlights the sector’s ongoing struggles.

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Canopy Growth to reallocate marketing dollars

After a 25% sales and marketing reduction in Q1, the cannabis producer is now focusing on product quality, execution and expansion.

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Will Tweed convert alcohol drinkers?

With a new beverage, the brand sets its eyes on driving sales away from the alcohol category and into cannabis.

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Second Cup parent company opens its cannabis store

Aegis Brands’ Hemisphere Cannabis is pursuing a premium retail experience that guides all consumers to the right product.