Cannabis

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Couche-Tard, Fire & Flower expand retail relationship

The cannabis retailer will open four new co-located stores with the convenience operator throughout Ontario.

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Why it’s high time for Four20′s expansion into Ontario

The Alberta-based brand’s ‘customer education’ platform helps it stand out.

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Zerotrillion wins AOR assignment with Organigram

The agency will lead strategic and creative work for the Edison and Trailblazer cannabis brands.

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Cannabis retail: Shrinkage ahead

Why an industry that added 1,300 stores in the course of a year is ripe for consolidation.

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How Canopy Growth is growing its beverage portfolio

Having found some surprising purchase behaviour, the cannabis company is doubling down on in-store marketing that focuses on different consumption occasions.

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Cannabis marketing: It’s all about the gatekeeper

In the second of a three-part series, strategy looks at approaches that can build brand awareness in the category.

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In Brief: Craft adds three new clients, hires four

Plus, Bob picks up some new business in Quebec.

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Cannabis in Canada: Then and now

In part one of our three-part series, strategy explores how both new and established players are finding their footing in a competitive landscape.

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Madge and Mercer welcomes women over 40 to cannabis

The self care-focused brand is appealing to a neglected demographic by speaking its language.

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Boston Beer brings cannabis-infused iced teas north

The maker of Twisted Tea and Sam Adams is launching Teapot here as it awaits U.S. regulatory progress.

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Half of cannabis purchases are made in-store

Data from Environics and Caddle goes deep into the different groups buying cannabis and what drives their purchases.

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Cannabis brands swap secrets and strategies

From the C-Suite newsletter: How the leading beverage brands have handled competition and challenges in the category.

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Valens has a two-pronged plan for new cannabis brands

Versus aims to help the company win in the value space, giving it a strong base from which to build premium offering Contraband.

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Tweed rejigs branding to ease shopper confusion

The Canopy cannabis brand has changed its packaging design to make formats and strains easier to identify.

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Craft cannabis could ‘explode’ in Canada

A report finds consumers are willing to pay a premium, but determining fair value remains a big consumer pain point.