Cannabis

Fire - Flower Holdings Corp--Fire - Flower Launches Pilot with A

Fire & Flower opens shop next to Couche-Tard

By co-locating with Circle K, the cannabis retailer hopes to add a more convenient option to its omnichannel strategy.

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Which brands are leading Ontario’s cannabis market?

A report from OCS also shows how “cannabis 2.0″ products are faring against more tried-and-true formats.

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Friendly Stranger gives back to community with a digital drag show

The cannabis retailer wants to do more than just fly a rainbow flag after opening a store in Toronto’s LGBTQ neighbourhood.

Flowr Homegrow Growing Guide

Why Flowr is sending seeds to gardeners

The cannabis producer is building on a recent rebrand by applying its growing expertise to consumers’ herbs and vegetables.

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Canopy Growth parts ways with two top executives

Marketing leader David Bigioni is among over 800 staff who left the cannabis producer this year as it looks to cut costs.

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Parachute gets parents to keep cannabis edibles ‘high and locked’

The non-profit shifts its target in response to an uptick in calls to poison control centres.

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Cannabis industry copes with social distancing

There is demand for product, but marketing and retail in the category has been disrupted as much as any other.

SugarMarie

How a non-cannabis startup is riding the edibles wave

Sugar-Marie looks to build a brand of “cannabis-ready” products while sidestepping the challenges of a highly regulated industry.

Medicinal Cannabis In A Plastic Bag And In A Cigarette - Alternative Medicine

Lift & Co. updates its cannabis data platform

From the Tech newsletter: Cohesion now allows marketers to build dashboards that get at harder-working consumer insights.

48North Cannabis Co--48North Launches Cannabis Accessories Brand

48North is bringing cannabis products to Thoughtfull

Indigo’s new ecommerce platform is now selling a selection of accessories curated by the cannabis company.

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Nova Scotia Government urges patience with edibles

The public awareness campaign aims to educate consumers that it might take some time before they feel any effects.

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Perceived health benefits still drive cannabis use

A survey also shows some resistance to traditional food and beverage companies making cannabis-infused products.

Medical Marijuana/ Cannabis And Accessories

Ontario government scraps retail lottery system

New rules that are meant to “open” the market will include roughly 20 new licenses being awarded each month.

Flowr

Flowr picks Zerotrillion as creative agency of record

The new agency will develop a brand platform and advertising for the cannabis producer’s flagship recreational brand.

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Canopy Growth unveils ‘cannabis 2.0′ portfolio

Ready-to-drink beverages, stand-alone liquid cannabis, chocolate and vape products will launch under new and existing brands.