Diversity & Inclusion

2. PK Subban

Scotiabank makes a loud pledge to support diversity in hockey

“Canada’s hockey bank” puts inclusion at the centre of a new platform, launched by showing the discrimination some players have faced.

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RBC engages young fans with a music manifesto

H.E.R. leads an effort championing the creative diversity of Canadian musicians in the bank’s “First Up” program.

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What is corporate Canada’s place in Truth and Reconciliation Day?

If brands want to commemorate the day without seeming like they’re capitalizing, it may require a degree of honesty and change they are uncomfortable with.

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FCB finds an inclusive way to mark Orange Shirt Day

The agency developed an unbranded Instagram filter that anyone can use to help educate people about the first National Day for Truth and Reconciliation.

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Shift Disturbers: Mitch White uses stories to build bridges

Creative Fire’s communications lead develops a company’s capacity to work with Indigenous communities in the long-term.

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Canadian Paralympic Committee plays with representation

The organization created an expansion pack for Lego in an effort to broaden awareness of its inclusivity message.

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Stephanie Small promoted to give Black Taxi full-time focus

What started as an internal DEI initiative has been restructured as its own division, offering consulting and advertising services to clients.

BlackNorth

BlackNorth calls out lagging action on systemic racism

A new campaign brings a wide array of statistics to light to paint a clear picture of how inequality has persisted since last year.

TikTok Living Stories

TikTok aims to uplift Indigenous creators

The platform worked with Indigenous creative consultancy Creative Fire on a campaign for National Indigenous History Month.

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POCAM launches its tool to track equity commitments

The fully transparent listing aims to keep companies accountable, as well as show BIPOC talent where they will find support.

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Pet Valu shows the unconditional love of dogs

Arrivals + Departures’ first work for the retailer is a Pride campaign showing humans can learn a lesson about acceptance from pets.

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Shift Disturbers: Ashley McKenzie-Barnes makes space for BIPOC creators

Through her agency D.PE and the D.PE Sho Art Foundation, the CD and curator brings creatives into spaces they aren’t usually hired into.

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Harley-Davidson puts safety (and diversity) first

The “Tough Turban” was designed to let Sikh riders hit the road safely while still honouring their faith.

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Industry associations come together for WFA’s global diversity survey

A group led by the ACA will work to drive participation in a first-of-its-kind look at DEI at a global scale, with results published in strategy.

Jennifer Horn

Getting to the core of the DEI issue

Strategy editor Jennifer Horn asks if will we see the day genuine action precedes outward shows of support for a just world.