Health & Beauty

The Purpose Package

PMCF puts purpose in a box

The charity created a subscription box that includes local goods in an effort to bring back donations lost as a result of lockdowns.

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The rise of ‘calmtainment’

As the pandemic boosts interest in wellness apps and platforms, brands are layering health-focused messaging into their content plays.

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In Brief: LG to exit smartphone market

Plus, Air Canada calls off Transat acquisition after hitting a regulatory wall in Europe.

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Making home the heart of health again

Felicity’s Amy Laski has some questions marketers should ask if they want a place in consumers’ already crowded homes.

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Estee Lauder to buy Deciem

The global beauty giant has taken a majority stake in the Toronto beauty company, with full ownership aimed for 2024.

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How to reach consumers taking wellness into their own hands

Felicity’s Amy Laski explains how brands can have a role in a new wave of DIY betterment.

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Honibe launches a kid-friendly lollipop lozenge

The PEI brand adds another honey-based SKU, tapping into demand from parents for products they can monitor.

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What pharma companies want from their agencies

NFA Health’s Dorothy Czylyski lays out the asks she’s gotten as health brands look for more insights and digital transformation.

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The Princess Margaret Cancer Foundation simplifies the donor journey

A new digital presence aims to make the path to contribution more straightforward.

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Ricola keeps its efficacy push going outside of cold season

The lozenge brand is thinking about other reasons people get a sore throat to continue building share in a declining category.

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How Canada’s science centres are fighting COVID-19 misinformation

A coalition is trying to get factual information to go as viral as vaccine myths.

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Sephora plays the storyteller for Lunar New Year

The cosmetics retailer draws upon lessons from its Diwali campaign to bring a personal touch to its multicultural marketing.

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CES’ biggest innovations may be in the ‘health-conscious’ economy

Even brands known for TVs and computers recognize innovating in wellness and sustainability is a must to connect with consumers.

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Zulu Alpha Kilo puts its skin in the game with Consonant

The indie shop takes an equity stake in the skincare brand and will act as its in-house agency to help it scale.

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How Everist is staying at the peak of beauty trends

Founded by former marketers at big beauty companies, the new brand meets growing demand for zero-waste, waterless products.