Pharmaceuticals
Robax explores its backstory
A new campaign for the back pain brand uses puppets on a stage to empathize with its target’s suffering.
Inside Cossette’s new health division
In addition to integrated advertising, Cossette Health looks to guide clients through innovation with an accelerator.
Johnson & Johnson brings innovation lab to Canada
JLABS @ Toronto will provide 22 life sciences start-ups with the space and resources to grow.
This watched pot will boil
We look at the marijuana industry’s high hopes for new regulations and how three producers are preparing their brands.
Anderson DDB wins Rexall
After a lengthy competitive review, the health-focused arm of DDB will be AOR for the retailer.
What’s in a name?
Pfizer is putting its signature on one of its top products to let consumers know what separates it from the rest.
Allegra finds a point of differentiation
The brand is changing creative gears with a new campaign that focuses on what allergy sufferers could miss out on.
Clearasil’s spotty campaign scores free media, global pickup interest
What’s a dalmatian without its spots?
The Yorke effect: Susan Yorke, marketing director, Swiss Herbal Remedies
After 15 years of launching and re-launching brands for CPG firms, Susan Yorke has developed a reputation as ‘the turn-around agent.’ Her next mission: Toronto-based vitamin manufacturer Swiss Herbal Remedies.
Fall spend forecast
The perennial top spenders are government, automotive, and food, but lately entertainment, technology/telecom, and healthcare/pharmaceutical advertisers have joined the ranks. With multinationals like Procter & Gamble looking to redistribute media spending and cut back on TV, these newcomers will become more and more important to broadcasters as traditional categories finetune their media mix. Still, don’t look for new categories to jump into conventional this season. You will, however, see some trying specialty TV for the first time.
Who will outwit, outlast and outplay?
It certainly isn’t a soft sell anymore. Undoubtedly, the erectile dysfunction marketing war has hit a new and fevered pitch.
A market for the taking?
With sales growing and consumer interest rising, Strategy’s experts say the right marketer could take the supplement field by storm
The Ex-Lax equation
Putting a fresh, contemporary face on a mature brand is always a challenge but even more so when the brand happens to be Ex-Lax and the category a decidedly unsexy OTC sector: stimulant laxatives.
Klimax: The anti-Viagra
Ads featuring scraped knees typically involve a six-year-old in need of band-aids. But in an effort for Vaudreuil, Que.-based Laboratories Mauves, the subject is an attractive redhead who is clearly suffering from a bad case of rug burn.
Cherries dance for Fisherman’s Friend
Will dancing cherries be able to rejuvenate Fisherman’s Friend?
