Pharmaceuticals
-
Allegra finds a point of differentiation
April 11, 2012 -
Clearasil’s spotty campaign scores free media, global pickup interest
March 1, 2007 -
The Yorke effect: Susan Yorke, marketing director, Swiss Herbal Remedies
October 1, 2005 -
Fall spend forecast
June 14, 2004 -
Who will outwit, outlast and outplay?
April 19, 2004 -
A market for the taking?
April 5, 2004 -
The Ex-Lax equation
February 23, 2004 -
Klimax: The anti-Viagra
December 15, 2003 -
Cherries dance for Fisherman’s Friend
December 1, 2003 -
Off! makes a comeback
October 20, 2003 -
If drug advertising restrictions are loosened, how should marketers respond?
September 22, 2003 -
Pharmaceuticals get wired
August 11, 2003
