Pharmaceuticals
Advil spotlights performers’ post-pandemic plans
The pain relief brand plays an optimistic note about the COVID-19 vaccine and the future of live performance.
Gene creates two new leadership roles
GM Michelle Tafler and ECD Julia Morra will help the agency bring a creative-focused approach to the health market.
How the pandemic could impact healthcare marketing
McCann Health explores the changes pharma brands will contend with by polling those who have seen them first-hand: doctors.
Cannes 2021: Canadian work earns 11 nominations in Health and Wellness
Seven agencies landed on the shortlist, but the country was shut out from a competitive group of nominees vying for Pharma Lions.
What pharma companies want from their agencies
NFA Health’s Dorothy Czylyski lays out the asks she’s gotten as health brands look for more insights and digital transformation.
Collaborating across borders brings new work to Grey
The agency adds a ‘sizeable’ Pringles remit, after work with its New York office brought in two GSK brands and seven hires in 2020.
Gaviscon feels good about nausea
The brand looks to transfer its equity in heartburn to a new category and take share away from Gravol.
Klick Health names new CEO, launches two new practices
Lori Grant will lead the health division as the company launches offerings focused on commercial consulting and new ventures.
How the pandemic has changed health marketing
Putting evidence at the foreground of messaging and a move away from celebrity wellness influencers could all be on the horizon.
Viagra gives another reason not to be embarrassed
Pfizer’s little blue pill uses an established brand pillar to tell consumers it can compete with generics on price.
How do health brands maintain trust in a pandemic?
Can brands keep from appearing opportunistic when their messaging has been built around keeping people healthy?
Empire brings talking labels to the pharmacy
Retailers like Sobeys and Safeway will use RFID to improve safety and independence for 1.5 million people living with sight loss.
Aura taps female nutrition market with new grocery partnerships
How the B.C.-based supplement maker seeks to carve out space in a competitive sector.
Ricola hacks Instagram posts to focus on efficacy
A disruptive creative approach aims to change perceptions about the brand only offering “mild” cough drops.
McCann expands its business with Bayer
The company has consolidated its Crop Science accounts with the agency, which has also won assignments for two OTC brands.
