Pharmaceuticals
What pharma companies want from their agencies
NFA Health’s Dorothy Czylyski lays out the asks she’s gotten as health brands look for more insights and digital transformation.
Collaborating across borders brings new work to Grey
The agency adds a ‘sizeable’ Pringles remit, after work with its New York office brought in two GSK brands and seven hires in 2020.
Gaviscon feels good about nausea
The brand looks to transfer its equity in heartburn to a new category and take share away from Gravol.
Klick Health names new CEO, launches two new practices
Lori Grant will lead the health division as the company launches offerings focused on commercial consulting and new ventures.
How the pandemic has changed health marketing
Putting evidence at the foreground of messaging and a move away from celebrity wellness influencers could all be on the horizon.
Viagra gives another reason not to be embarrassed
Pfizer’s little blue pill uses an established brand pillar to tell consumers it can compete with generics on price.
How do health brands maintain trust in a pandemic?
Can brands keep from appearing opportunistic when their messaging has been built around keeping people healthy?
Empire brings talking labels to the pharmacy
Retailers like Sobeys and Safeway will use RFID to improve safety and independence for 1.5 million people living with sight loss.
Aura taps female nutrition market with new grocery partnerships
How the B.C.-based supplement maker seeks to carve out space in a competitive sector.
Ricola hacks Instagram posts to focus on efficacy
A disruptive creative approach aims to change perceptions about the brand only offering “mild” cough drops.
McCann expands its business with Bayer
The company has consolidated its Crop Science accounts with the agency, which has also won assignments for two OTC brands.
Buckley’s creates a timeline of awful tastes
The brand puts the focus on its flagship product and well-known tagline to celebrate its 100th anniversary.
Drug Free Kids sends the Pill Fairy for your meds
The non-profit takes a more light-hearted and actionable approach to get parents to discard expired or unused pills.
Health Canada proposes additional pharma rules
Focused on opioids, the regulations also come with a platform to educate Canadians on health marketing more broadly.
McCann Canada reorganizes health practice
The agency integrates healthcare communications and pharmacy marketing ahead of a planned launch in Montreal.
