Pharmaceuticals

TNBC_Laura.Still006

Gilead sheds light on a lesser-known breast cancer

A campaign from the pharma brand focuses on a form of the disease that overwhelmingly impacts people of colour.

replens-campaign

Replens takes on taboos about seniors and sex

Church & Dwight’s lubricant brand continues to move away from functional messaging by focusing on an often-ignored demo for intimate products.

Let the Pharmacy Run to You

Mednow urges Canadians to consider a digital pharmacist

The brand’s first campaign aims to show what it offers over traditional locations that have been accepted as “normal.”

woman-with-cold

Cold, cough and flu sales are spiking

The data from Numerator also reveals that Loblaw, Metro and Costco are growing category share.

SleepEze_2

Sleep-Eze wants you to dream of a good night’s sleep

Focusing on the joy that comes with being rested in the morning aims to help the OTC brand break from category norms.

Tank-GSK

GSK builds awareness for a startling pneumonia fact

Tank helps the pharma company bring a simple message to regions most impacted by a leading cause of childhood mortality.

jnj

Johnson & Johnson to spin off consumer brands

The likes of Tylenol, Listerine and Band-Aid will be separated from the pharma and device business.

OOH_01

Advil spotlights performers’ post-pandemic plans

The pain relief brand plays an optimistic note about the COVID-19 vaccine and the future of live performance.

gene-photos-ftd

Gene creates two new leadership roles

GM Michelle Tafler and ECD Julia Morra will help the agency bring a creative-focused approach to the health market.

pexels-jeshootscom-576831

How the pandemic could impact healthcare marketing

McCann Health explores the changes pharma brands will contend with by polling those who have seen them first-hand: doctors.

SickKids-this-is-why

Cannes 2021: Canadian work earns 11 nominations in Health and Wellness

Seven agencies landed on the shortlist, but the country was shut out from a competitive group of nominees vying for Pharma Lions.

pexels-negative-space-48604

What pharma companies want from their agencies

NFA Health’s Dorothy Czylyski lays out the asks she’s gotten as health brands look for more insights and digital transformation.

pringles

Collaborating across borders brings new work to Grey

The agency adds a ‘sizeable’ Pringles remit, after work with its New York office brought in two GSK brands and seven hires in 2020.

Screen Shot 2020-11-06 at 10.40.24 AM

Gaviscon feels good about nausea

The brand looks to transfer its equity in heartburn to a new category and take share away from Gravol.

lori_grant_ceo_klickhealth-headshot

Klick Health names new CEO, launches two new practices

Lori Grant will lead the health division as the company launches offerings focused on commercial consulting and new ventures.