Pharmaceuticals

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What pharma companies want from their agencies

NFA Health’s Dorothy Czylyski lays out the asks she’s gotten as health brands look for more insights and digital transformation.

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Collaborating across borders brings new work to Grey

The agency adds a ‘sizeable’ Pringles remit, after work with its New York office brought in two GSK brands and seven hires in 2020.

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Gaviscon feels good about nausea

The brand looks to transfer its equity in heartburn to a new category and take share away from Gravol.

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Klick Health names new CEO, launches two new practices

Lori Grant will lead the health division as the company launches offerings focused on commercial consulting and new ventures.

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How the pandemic has changed health marketing

Putting evidence at the foreground of messaging and a move away from celebrity wellness influencers could all be on the horizon.

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Viagra gives another reason not to be embarrassed

Pfizer’s little blue pill uses an established brand pillar to tell consumers it can compete with generics on price.

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How do health brands maintain trust in a pandemic?

Can brands keep from appearing opportunistic when their messaging has been built around keeping people healthy?

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Empire brings talking labels to the pharmacy

Retailers like Sobeys and Safeway will use RFID to improve safety and independence for 1.5 million people living with sight loss.

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Aura taps female nutrition market with new grocery partnerships

How the B.C.-based supplement maker seeks to carve out space in a competitive sector.

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Ricola hacks Instagram posts to focus on efficacy

A disruptive creative approach aims to change perceptions about the brand only offering “mild” cough drops.

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McCann expands its business with Bayer

The company has consolidated its Crop Science accounts with the agency, which has also won assignments for two OTC brands.

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Buckley’s creates a timeline of awful tastes

The brand puts the focus on its flagship product and well-known tagline to celebrate its 100th anniversary.

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Drug Free Kids sends the Pill Fairy for your meds

The non-profit takes a more light-hearted and actionable approach to get parents to discard expired or unused pills.

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Health Canada proposes additional pharma rules

Focused on opioids, the regulations also come with a platform to educate Canadians on health marketing more broadly.

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McCann Canada reorganizes health practice

The agency integrates healthcare communications and pharmacy marketing ahead of a planned launch in Montreal.