Pharmaceuticals

visuals-0RPf107BLek-unsplash

How the pandemic has changed health marketing

Putting evidence at the foreground of messaging and a move away from celebrity wellness influencers could all be on the horizon.

Screen Shot 2020-03-17 at 1.05.53 PM

Viagra gives another reason not to be embarrassed

Pfizer’s little blue pill uses an established brand pillar to tell consumers it can compete with generics on price.

angel-sinigersky-THdmJFIBEI8-unsplash

How do health brands maintain trust in a pandemic?

Can brands keep from appearing opportunistic when their messaging has been built around keeping people healthy?

scripttalk

Empire brings talking labels to the pharmacy

Retailers like Sobeys and Safeway will use RFID to improve safety and independence for 1.5 million people living with sight loss.

Aura-images2

Aura taps female nutrition market with new grocery partnerships

How the B.C.-based supplement maker seeks to carve out space in a competitive sector.

ricolaftd

Ricola hacks Instagram posts to focus on efficacy

A disruptive creative approach aims to change perceptions about the brand only offering “mild” cough drops.

clouds-country-cropland-974314

McCann expands its business with Bayer

The company has consolidated its Crop Science accounts with the agency, which has also won assignments for two OTC brands.

buckleysftd

Buckley’s creates a timeline of awful tastes

The brand puts the focus on its flagship product and well-known tagline to celebrate its 100th anniversary.

pill-fairy

Drug Free Kids sends the Pill Fairy for your meds

The non-profit takes a more light-hearted and actionable approach to get parents to discard expired or unused pills.

freestocks-org-126848-unsplash

Health Canada proposes additional pharma rules

Focused on opioids, the regulations also come with a platform to educate Canadians on health marketing more broadly.

rawpixel-760103-unsplash

McCann Canada reorganizes health practice

The agency integrates healthcare communications and pharmacy marketing ahead of a planned launch in Montreal.

Fisherman's freind

Fisherman’s Friend is telling a few tall tales

The brand is bringing the focus back to imagery of fishermen and trawlers to talk about why its product works.

Upside

Roche flips Diabetes Awareness Month upside down

The brand is sourcing stories from patients to raise awareness about a new product.

01-Betadine-Lottery-A

Betadine tackles sore throats by gargling

The antiseptic brand is promoting two new products by focusing on catching cold and flu symptoms early.

healthtech

Consumers have high hopes for health tech

Havas’ Prosumer Report shows people are looking to new sources for healthcare innovation.