Research
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Brands should align values instead of interests
November 2, 2021 -
Retail sales are normalizing and ecomm has reached its peak
October 29, 2021 -
RCC pushes shoppers to start holiday shopping early
October 27, 2021 -
Holiday spending could be in for a big rebound
October 27, 2021 -
Product sampling is one of the best ways to drive trust
October 25, 2021 -
Mark’s, Old Navy lead fashion retailers in brand health
October 21, 2021 -
Online discovery and sales are playing a bigger role in holiday shopping
October 21, 2021 -
Pay gaps based on ethnicity and gender prominent in Canadian advertising
October 19, 2021 -
Consumers are still cautious about holiday celebrations
October 19, 2021 -
Price’s impact on trust is falling
October 18, 2021 -
How employers can improve post-pandemic workplaces
October 15, 2021 -
Gen Xers are keen on spending for Halloween
October 13, 2021 -
Vaccine passports may spur interest in indoor events
September 28, 2021 -
Tylenol and Heineken lead their categories in brand health
September 27, 2021 -
What is the metaverse, and what does it mean for brands?
September 21, 2021 -
Digital investments give CEOs a bullish outlook
September 21, 2021 -
Diners are eager to frequent on premise food venues
September 20, 2021 -
Ecommerce is stabilizing but still showing an upward trend
September 3, 2021 -
Food price spikes will spur more couponing
September 2, 2021 -
Who is using Instacart and how?
September 1, 2021 -
Marketers still struggling to measure ROI
August 27, 2021 -
Young Canadians very eager to work in creative fields
August 18, 2021 -
How mental health factors into cannabis use
August 17, 2021 -
Nearly 7 in 10 consumers expect brands to solve environmental issues
August 6, 2021 -
Retail’s boom is more of a rebound
July 30, 2021 -
Omnichannel has never been more vital for retail
July 28, 2021 -
Hybrid work policies could improve employee wellbeing
July 27, 2021 -
Why snacks need to manage the taste-nutrition conundrum
July 21, 2021 -
Employees believe their firms are performing well on social issues
July 20, 2021 -
Consumers and brands have different views on loyalty
July 20, 2021 -
The pandemic has elevated digital expectations
July 16, 2021 -
How the pandemic could impact healthcare marketing
July 15, 2021 -
69 million Chinese adults would like to move to Canada
July 13, 2021 -
Canadian ad spend is recovering faster than expected
July 12, 2021 -
The future of food is green
July 8, 2021 -
Nearly half of Canadians have rethought their values
July 6, 2021
