Wines+Spirits

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Forty Creek gets a facelift

The whisky brand revamps its packaging for the first time in its 25-year history.

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Smirnoff urges people to ‘stay open’ in new platform

The vodka brand builds on its definition of “good times” to include the national spirit of diversity and inclusion.

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Tech in Action: Patron gives an in-depth tour with AR

The tequila brand lets users create a virtual distillery to learn more about its premium products.

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2017 Brands of the Year: Cheers to SAQ’s CRM success

Quebec’s liquor retailer makes it very personal.

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The gin is in

Craft distilling is catching on, and brewers are getting in on the mix.

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J.P. Wiser’s shifts its focus to craftsmanship

A new campaign and tagline for the whisky brand aims to hit on a consumer trend with mass appeal.

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A&C picks up eight new assignments

Rexall, Kenneth Cole and Woodbine Entertainment are among the recent wins for the communications shop.

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SAQ names Cossette lead integrated agency

Quebec’s liquor retailer combines its marketing assignments as focus shifts to customer relationships.

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Cundari wins new wine accounts

The agency will lead creative, strategy and media for the Yellow Tail and Santa Margherita brands in Canada.

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Captain Morgan renews focus on the East Coast

Stories told around the bar position the Diageo brand as the ambassador of fun.

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French’s and Polar Ice shake up the Caesar

How the brands are using their Canadian roots to their advantage for a retail partnership.

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Wiser’s moves up-market to follow drinkers’ dollars

Corby’s Keeshan Selvakumar goes for the whitespace in the brown liquor business by investing in premium.

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SunRype joins the cider game

The B.C. company debuts a new product as part of its diversification strategy.

Georgian Bay Spirit Co--Georgian Bay Spirit Co - Vodka Smash

Georgian Bay Spirit brings new craft cocktail to market

The canned vodka drink taps into consumers’ taste for less sweet and more premium.

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Check it out: Forty Creek finds a good place on TV

The whisky brand is embarking on its most expensive campaign yet as it aims to tell its brand story to Canadians.