Wines & Spirits

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Rival House offers a guide on enjoying non-alcoholic drinks

A campaign aims to tap demand for premium options by showing consumers they don’t have to sacrifice quality or drinking rituals.

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No Boats On Sunday goes slow and steady to win the cider race

The brand’s first campaign with 123w tries to spread a laid-back message with a big digital buy and videos that change if you take the time to watch them again.

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Canadian Club challenges beer as the ‘go-to’ drink for hanging out

The whisky brand is looking to boost sales by making it a choice in casual occasions.

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Walter proves its quality by focusing on the Caesar haters

The brand’s largest-ever campaign acknowledges that not everyone will love its new RTD cocktail, and that’s okay.

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Big Rock calls out what’s ‘real’ about its hard tea

Calgary’s largest brewer is taking a craft-centric approach to its White Peaks brand to pursue more RTD growth.

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Social Lite draws the curtain on more retail theatre

The RTD brand is promoting new products in a way that draws attention from larger competitors at the “moment of truth.”

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Coors asks Canadians to keep their camera off to save fresh water

As a point of differentiation in a crowded category, the brewer has made conservation a priority for its new seltzer brand, giving consumers a way to volunteer from home.

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Bud Light quarantines its seltzer mascot

Labatt follows proper safety regulations to bring “Seltzy” over the border and build hype in a competitive category.

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Molson and Wiser’s raise one to their ‘common bond’

The beer and whisky brands collaborate on a lager that aims to earn the benefits of innovation by tapping into their respective legacies.

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Jack Daniel’s wants to make its positioning count in Canada

To make a global positioning resonate locally, the American whiskey is focusing less on history and more on the people who drink it.

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New Establishment Brand: Amanda Horn breaks through

How this year’s winner prepped alcohol brands for pandemic pivots by trusting her gut and trying some virtual experiments.

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View from the C-Suite: Corby eyes ecommerce growth

From the C-Suite newsletter: The channel is undeveloped in Canada, which CEO Nicolas Krantz sees as an opportunity.

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Jackson-Triggs wants wine culture to be more inclusive

The Arterra brand is using the voice that comes with being the top wine in the country to break down old barriers.

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Most-read of 2020: C-Suite

Pandemic responses and new opportunities in alcohol were the most popular stories from our weekly newsletter for brand leaders.

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Strategy’s most-read of 2020: Shopper Marketing Report

The year’s most eye-catching stories included No Frills’ gammified flyer and answers to all the questions about shopping in a pandemic.